Research output per year
Research output per year
Supervised Work
- 9 results
Search results
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Consumer adoption of innovation: the impact of AI on e-satisfaction in the cosmetic sector with a focus on GenZ consumers
Petri, K. K. (Student), Borges, M. (Supervisor), 8 May 2024Student thesis: Master's Thesis
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Influence of celebrity endorsement on Gen Z consumers’ adoption of non-alcoholic beverages
König, J. (Student), Borges, M. (Supervisor), 8 May 2024Student thesis: Master's Thesis
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On the impact of artificial intelligence on marketing professionals and the future of marketing positions
Atlihan, S. (Student), Borges, M. (Supervisor), 24 Jan 2024Student thesis: Master's Thesis
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Shared mobility: the role of green perceptions and psychological preferences in e-carsharing adoption
Zabel, H. (Student), Borges, M. (Supervisor), 24 Jan 2024Student thesis: Master's Thesis
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The contribution of social media to the relationship between fans and football clubs: the Portuguese context
Mota, A. (Student), Borges, M. (Supervisor), 26 Jan 2024Student thesis: Master's Thesis
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The effect of advertising on consumers’ perceptions and consumption intention of plant-based products: a comparative study among meat and non-meat eaters
Correa, S. O. (Student), Borges, M. (Supervisor), 24 Jan 2024Student thesis: Master's Thesis
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The influence of TikTok on Portuguese consumers' impulsive buying behaviour
Lisboa, L. (Student), Borges, M. (Supervisor), 26 Jan 2024Student thesis: Master's Thesis
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The role of social media in the customer journey of cosmetic brands in relation to Generation Z
Riederer, J. (Student), Borges, M. (Supervisor), 26 Jan 2024Student thesis: Master's Thesis
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TikTok's influence on entertainment consumption intention in Portugal
Medeiros, A. (Student), Borges, M. (Supervisor), 26 Jan 2024Student thesis: Master's Thesis