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Personal profile


Maher is a Researcher and Lecturer at the Research Centre in Management and Economics (CEGE) and Catolica Porto Business School, Catholic University of Portugal. He holds a Ph.D. in Business Administration with a specialization in Marketing and Strategy from the University of Minho (Portugal). He also holds a Bachelor’s and Master’s degrees in Economics – Specialization in Business Administration. His current research interests focus on consumer behavior and psychology, retailing, and sensory and interactive marketing. His work has been published in international journals including "Journal of Retailing and Consumer Services", "Travel Behavior and Society", and “International Journal of Retail & Distribution Management”, among others, and has presented at major international marketing conferences such as the Academy of Marketing Science Conferences & World Marketing Congresses, the Recent Advances in Retailing and Consumer Services Conferences, and AIRSI Conferences. In addition, he has made a research stay at the University of Maribor (Slovenia).

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification



Dive into the research topics where Maher Georges Elmashhara is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years

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