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Maher is a Researcher and Lecturer at the Research Centre in Management and Economics (CEGE) and Catolica Porto Business School, Catholic University of Portugal. He holds a Ph.D. in Business Administration with a specialization in Marketing and Strategy from the University of Minho (Portugal). He also holds a Bachelor’s and Master’s degrees in Economics – Specialization in Business Administration. His current research interests focus on consumer behavior and psychology, retailing, and sensory and interactive marketing. His work has been published in international journals including "Journal of Retailing and Consumer Services", "Travel Behavior and Society", and “International Journal of Retail & Distribution Management”, among others, and has presented at major international marketing conferences such as the Academy of Marketing Science Conferences & World Marketing Congresses, the Recent Advances in Retailing and Consumer Services Conferences, and AIRSI Conferences. In addition, he has made a research stay at the University of Maribor (Slovenia).
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
1/01/20 → 31/12/23
Factors influencing user behaviour in micromobility sharing systems: a systematic literature review and research directionsElmashhara, M. G., Silva, J., Sá, E., Carvalho, A. & Rezazadeh, A., Apr 2022, In: Travel Behaviour and Society. 27, p. 1-25 25 p.
Research output: Contribution to journal › Article › peer-review16 Citations (Scopus)
Elmashhara, M. G. & Soares, A. M., Jan 2022, In: Journal of Retailing and Consumer Services. 64, 102744.
Research output: Contribution to journal › Article › peer-review10 Citations (Scopus)
Entertain me, I’ll stay longer! the influence of types of entertainment on mall shoppers' emotions and behaviorElmashhara, M. G. & Soares, A. M., 14 Jan 2020, In: Journal of Consumer Marketing. 37, 1, p. 87-98 12 p.
Research output: Contribution to journal › Article › peer-review20 Citations (Scopus)
The impact of entertainment and social interaction with salespeople on mall shopper satisfaction: the mediating role of emotional statesElmashhara, M. G. & Soares, A. M., 4 Apr 2019, In: International Journal of Retail and Distribution Management. 47, 2, p. 94-110 17 p.
Research output: Contribution to journal › Article › peer-review24 Citations (Scopus)
Elmashhara, M. G. & Soares, A. M., 7 Aug 2020, In: International Review of Retail, Distribution and Consumer Research. 30, 4, p. 437-459 23 p.
Research output: Contribution to journal › Article › peer-review11 Citations (Scopus)
Maher Georges Elmashhara (Supervisor) & Tomás Garcês Caramelo De Oliveira Ramos (Student)2024
Maher Georges Elmashhara (Supervisor) & Anna Moruzzo (Student)2024
Maher Georges Elmashhara (Supervisor) & Maya Xilonem Benavidez Rivera (Student)2024
Maher Georges Elmashhara (Supervisor) & Alberto Metalla (Student)2024
Maher Georges Elmashhara (Supervisor) & Beatriz Monteiro da Rocha (Student)2024