Supervised Work
- 20 results
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A influência da pandemia por Covid-19 nas estratégias de sustentabilidade: efeitos na reputação corporativa em Portugal
Ribeiro, J. A. S. (Student), Victorino, M. H. B. M. (Supervisor), 25 Jul 2022Student thesis: Master's Thesis
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A influência das estratégias de product-placement em Reality TV na reputação corporativa: estudo de caso do Big Brother Brasil 2023
Silva, D. F. L. (Student), Victorino, M. H. B. M. (Supervisor), 26 Feb 2024Student thesis: Master's Thesis
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A influência das práticas ambientais na imagem e reputação da organização e na perceção do consumidor : estudo de caso Renova
Rodrigues, C. S. (Student), Victorino, M. (Supervisor), 14 May 2021Student thesis: Master's Thesis
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A influência dos social media na perceção dos consumidores sobre a reputação corporativa no setor da cosmética: estudo de caso a marca NIVEA no Instagram
Cardoso, C. M. C. D. M. B. (Student), Victorino, M. (Supervisor), 9 Mar 2022Student thesis: Master's Thesis
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Artists going digital to overcome Covid-19 in Brazil’s musical scene: Caetano Veloso case study
Requixa, M. R. D. C. T. (Student), Victorino, M. (Supervisor), 3 Mar 2022Student thesis: Master's Thesis
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Brand personality and provocative crisis communication: a case study on True Fruits
Neumaier, A. (Student), Victorino, M. (Supervisor), 25 Jan 2022Student thesis: Master's Thesis
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Community development in coworking spaces
Franke, S. (Student), Victorino, M. (Supervisor), 12 May 2021Student thesis: Master's Thesis
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Crisis communication and public perception in a health crisis: the effectiveness of the Portuguese authorities’ communication strategy to fight Covid-19 pandemic
Damásio, M. I. F. V. (Student), Victorino, M. H. B. M. (Supervisor), 10 May 2023Student thesis: Master's Thesis
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Event experience: a consumer’s point of view during the Covid-19 pandemic
Merino, J. C. B. (Student), Victorino, M. (Supervisor), 11 Mar 2022Student thesis: Master's Thesis
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From ownership to usership: predicting value creation factors for efficient marketing communication activities in the electric scooter sharing market
Baur, F. L. (Student), Victorino, M. (Supervisor), 11 Mar 2022Student thesis: Master's Thesis
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Humoristas como novos endorsers e o seu impacto nas perceções das marcas
Ferreira, Í. F. F. (Student), Victorino, M. H. B. M. (Supervisor), 7 Dec 2023Student thesis: Master's Thesis
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Influence of the perception of leadership styles on the authenticity of female entrepreneurs: the role of internal communication
Oedekoven, F. (Student), Victorino, M. (Supervisor), 7 Feb 2022Student thesis: Master's Thesis
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O impacto na gestão da comunicação de crises geradas nas redes sociais na reputação: caso Dodot Portugal
Harris, M. V. (Student), Victorino, M. H. B. M. (Supervisor), 6 Dec 2022Student thesis: Master's Thesis
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O marketing experiencial na estratégia de ativação da marca SIC
Justo, I. D. D. M. (Student), Victorino, M. (Supervisor), 25 May 2022Student thesis: Master's Thesis
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Rebranding em tempos de pandemia: um risco ou um investimento estratégico? Caso Urban Foods
Rosado, T. M. S. P. P. (Student), Victorino, M. (Supervisor), 26 Feb 2021Student thesis: Master's Thesis
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Relação dos digital influencers com as marcas: efeitos na perceção dos consumidores em contexto de crise reputacional
Rato, C. A. D. F. R. (Student), Victorino, M. (Supervisor), 16 Mar 2021Student thesis: Master's Thesis
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The impact of digital communication on Luxury Fashion Brands’ Reputation
Nave, M. M. (Student), Victorino, M. H. B. M. (Supervisor), 13 Jul 2023Student thesis: Master's Thesis
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The impact of streaming services on brand storytelling
Hannover, Y. (Student), Victorino, M. (Supervisor), 8 Mar 2021Student thesis: Master's Thesis
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The influence of body-positive Instagram content on consumer behavior and brand attitude case study: Armedangels’ content communication strategy
Braunsfeld, V. H. (Student), Victorino, M. H. B. M. (Supervisor), 19 Jan 2024Student thesis: Master's Thesis
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The role of the CSR strategy in building customer trust in the fast fashion sector: a case study on About You’s CSR strategy
Schiebahn, L. (Student), Victorino, M. H. B. M. (Supervisor), 19 Dec 2023Student thesis: Master's Thesis