Monerica Arnuco is a Communication Studies PhD student specializing in Organizational and Strategic Communication with a keen interest in consumer behavior, strategic communications, new media, Islamic feminism, gender and consumerism, decolonization of knowledge production and Arab studies. She holds an International MSc in Management with a specialization in Strategy and International Business. With her rich academic background and research interests, her ongoing research delves into the exploration of culture, consumerism, and the role of social media in facilitating the reinterpretation of one's identity in contemporary society.