Patrícia Dias is Assistant Professor of the Faculty of Human Sciences (FCH) at the Universidade Católica Portuguesa (UCP), where she coordinates de Post-graduate course Social Brands – Communication and Marketing in the Digital Environment. She is a member of the Executive Board of the Research Centre on Peoples and Cultures (CEPCEP), integrated researcher at the Research Centre for Communication and Culture (CECC), and collaborator at the Católica Research Centre on Psychological, Family and Social Wellbeing (CRC-W). Holding a PhD in Communication Sciences, her research interests are the use of digital media by children and families, mobile communication, digital marketing and communication strategies, and emergent technologies within the scope of the Internet of Things. She is the author of "Smarketing - How Mobile Marketing is Changing Portugal" (2020), "Living in the Digital Society" (2014) and of “The Mobile Phone and Daily Life” (2008). She was visiting scholar at the University of Navarra (Pamplona, Spain) in 2015 and at The Arctic University of Norway (Tromso, Norway) in 2019. She participates in several national and international research projects, such as EU Kids Online Portugal, "Young Children (0-8) and Digital Technologies", "0-3 DigiKids - The Use of Touchscreen Devices by Children up to 3 years old" and "The Online Safety of Children during COVID-19 Times". She is also a member of several COST Actions.