Personal profile


Pedro Manuel Moreia de Sousa Santos is a Master's graduate by the Universidade Lusíada of Lisbon in "Marketing of cities and municipalities". Negotiator and Facilitator passionate, multicultural and goal oriented solid background in strategic new business and city marketing, emphasis ways to manage people and create value for smart cities, municipalities and organizations. Today, Pedro is an expert in "Happy Cities 5.0" at Splendid Time Consultores and the Head of Concept at Mybizzconsulting, a Strategic Business Consulting Boutique Agency, who is passionate about creative management and challenging international business solutions. Pedro was for several years the US & Latin America Business Development Manager and spent his time between Portugal, US and the Latin America regions. During his assignments, he always delivered results that had an impact in sales, margins, market share, product development & design and innovation, reputation customer’s satisfaction and public affairs, category growth and also started a wholesaler distribution network in the LATAM region focused on the education and visual communications channels. At the Portuguese Trade Commission (AICEP), in New York City, Pedro was the Deputy Trade Commissioner. Solid experience in internationalization consulting, having designed, developed and executed many multi-national strategic marketing projects, in several world regions on provocative negotiation, international energetic communication skills, creative and power thinking with a contagious inspiration. Pedro became skilled in managing change and grow in troubled economic turn a rounds and as an individual, he is optimistic, dynamic, confident, articulate and persuasive as he can be, worked and lived in New York City, Los Angeles and Miami. Today he is based in Lisbon, Portugal. Pedro also has a broad experience of multi-cultural projects and he speaks Portuguese (native), English, Spanish and French. His ultimate goal is always to get the job done with the maximum impact and return to his team.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification



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