Professional with a degree in Social Communication (Advertising) from the Catholic University of Pelotas (UCPel). Specialised in Marketing Management at the Catholic University of Pelotas (UCPel). Master's in Digital Communication from the Universidade Católica Portuguesa (UCP - Braga). PhD student in Communication Sciences at the Universidade Católica Portuguesa (UCP - Lisbon). Co-founder and CEO of advertising agency Tr3s Comunicação. 12 years' experience in the advertising market. Professor of Communication and Mobile Devices in the Degree in Social and Cultural Communication; and Photography and Video in the Postgraduate Programme in Communication and Content Marketing: Content Marketing Strategies for the Digital Context, at the Universidade Católica Portuguesa (UCP - Lisbon). Researcher in the areas of: communication through social networks - WOM and eWOM, new technologies related to communication, advertising and marketing.