Ricardo Morais, married and father of three daughters, is Assistant Professor of Management at Católica Porto Business School and Director of Idea Puzzle. He holds a PhD in Strategic Management from the University of Jyväskylä, Finland, having graduated in Management from the Faculty of Economics of the University of Porto. He also an alumni of HPI School of Design Thinking in Germany. His research interests are interdisciplinary, including Philosophy of Science, Strategic Management, and Design Thinking. Since 2002, he has published more than 30 academic articles, chapters, and papers about these topics and lectured in 110 universities in 27 countries. He is a member of the Philosophy of Science Association, Strategic Management Society, and Academy of Management. Since 1996, he has co-founded John Crane Safematic in Brazil, Revenio Group in Finland, and Idea Puzzle in Portugal. Since 2000, he was a consultant in projects for the European Commission, Sonae Indústria, Portuguese Government, CCDR-N, Deloitte, Fundação Belmiro de Azevedo, Azores Chamber of Commerce and Industry, Associação Missão Crescimento, and Fundação Amélia de Mello (www.ricardomorais.com).