Rita Coelho do Vale

    Calculated based on number of publications stored in Pure and citations from Scopus
    20062021

    Research activity per year

    Personal profile

    Biography

    Rita Coelho do Vale is Associate Professor of Marketing at Católica-Lisbon where she is Associate Dean for Undergraduate Programs. She is also coordinator of of the Behavioral Insights Unit that comprises LERNE-Laboratory of Experimental Research iN Economics and Management, PEO- Online Research Panel, and OSP-Observatory of the Portuguese Society and the coordinator of Strategic Marketing Advanced Program at Executive Education level.

    She holds a Ph.D. in Marketing from Tilburg University (the Netherlands), an MBA from Faculdade de Economia-UNL, and a ‘Licenciatura’ in Economics- specialization in Business Administration from Faculdade de Economia- Universidade Nova de Lisboa.

    Her main research interests are on decision-making processes, self-regulation and its impact on choice and consumption decisions, impulsive buying behavior, and sustainability issued related with consumption. She teaches currently both in the Masters of Science, the Executive Masters, as in several executive education courses.

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 4 - Quality Education

    Education/Academic qualification

    Agregação, 15 years of (my) Consumer Behavior Research: From Hedonic Goals to Sustainable Consumption, Católica Lisbon School of Business & Economics

    Award Date: 30 May 2023

    PhD, Consumption Breakdowns: On Avoiding and Embracing Temptations, Tilburg University

    1 Sept 200231 Aug 2006

    Award Date: 27 Apr 2007

    Master, NOVA University Lisbon

    Award Date: 30 Jun 2001

    Bachelor, NOVA University Lisbon

    Award Date: 30 Jun 1996

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