Projects per year
Personal profile
Biography
Rita Coelho do Vale is Associate Professor of Marketing at Católica-Lisbon where she is Associate Dean for Undergraduate Programs. She is also coordinator of of the Behavioral Insights Unit that comprises LERNE-Laboratory of Experimental Research iN Economics and Management, PEO- Online Research Panel, and OSP-Observatory of the Portuguese Society and the coordinator of Strategic Marketing Advanced Program at Executive Education level.
She holds a Ph.D. in Marketing from Tilburg University (the Netherlands), an MBA from Faculdade de Economia-UNL, and a ‘Licenciatura’ in Economics- specialization in Business Administration from Faculdade de Economia- Universidade Nova de Lisboa.
Her main research interests are on decision-making processes, self-regulation and its impact on choice and consumption decisions, impulsive buying behavior, and sustainability issued related with consumption. She teaches currently both in the Masters of Science, the Executive Masters, as in several executive education courses.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Agregação, 15 years of (my) Consumer Behavior Research: From Hedonic Goals to Sustainable Consumption, Católica Lisbon School of Business & Economics
Award Date: 30 May 2023
PhD, Consumption Breakdowns: On Avoiding and Embracing Temptations, Tilburg University
1 Sept 2002 → 31 Aug 2006
Award Date: 27 Apr 2007
Master, NOVA University Lisbon
Award Date: 30 Jun 2001
Bachelor, NOVA University Lisbon
Award Date: 30 Jun 1996
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F. (PI), Aranda, A. M. (Researcher), Costa, A. I. D. A. (Researcher), Martins, A. P. (Researcher), Bernard, A. (Researcher), Fidalgo, A. (Researcher), Reis, C. (Researcher), Abecassis-Moedas, C. (Researcher), Santos, C. (Researcher), Tran, D. (Researcher), Fernandes, D. (Researcher), Bonfim, D. (Researcher), Schliephake, E. (Researcher), Kalogirou, F. (Researcher), Reis, F. (Researcher), Santos, F. (Researcher), Machado, F. (Researcher), Sguera, F. (Researcher), Cerqueiro, G. (Researcher), Reis, H. (Researcher), Barreto, I. (Researcher), Silva, J. (Researcher), Salvado, J. C. (Researcher), Neves, J. C. D. (Researcher), Gijsbrechts, J. (Researcher), Stahl, J. (Researcher), Guedes, J. C. (Researcher), Faias, J. (Researcher), Wagner, L. (Researcher), Correia, I. (Researcher), Saldanha, M. F. (Researcher), Fontes, J. C. (Researcher), Modesto, L. (Researcher), Meira, M. (Researcher), Matos, M. G. D. (Researcher), Gouveia, M. (Researcher), Kozeniauskas, N. (Researcher), Bertani, N. (Researcher), Couzoff, P. (Researcher), Barroso, P. (Researcher), Encarnação, P. (Researcher), Raposo, P. (Researcher), Teles, P. (Researcher), Bastos, W. (Researcher), Bohnsack, R. (Researcher), Vale, R. C. D. (Researcher), Ferreira, R. (Researcher), Lloyd-Braga, T. (Researcher), Ramus, T. (Researcher), Colaço, V. H. (Researcher), Cavicchini, A. (Researcher), Parada, P. (Researcher), Pieters, R. (Researcher), Pinto, F. A. G. D. L. S. (Researcher), Colaço, V. H. (Researcher) & Venter, Z. (Researcher)
1/01/20 → 31/12/25
Project: Research
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Coelho do Vale, Rita, and Rik Pieters (2021) , Understanding consumers’ well-being: moving consumption from materialism towards happy hedonism
Vale, R. C. D. & Pieters, R., 2021, Advances in consumer research: ACR North American Advances. p. 485-486Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
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Brand love measurement scale development: an inter-cultural analysis
Pontinha, V. M. & Vale, R. C. D., 23 Jun 2020, In: Journal of Product and Brand Management. 29, 4, p. 471-489 19 p.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus) -
Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers
Vale, R. C. D., Matos, P. V. & Herédia-Colaço, V., 2020, Advances in national brand and private label marketing - Seventh International Conference, 2020. Martinez-Lopez, F. J., Gázquez-Abad, J. C. & Breugelmans, E. (eds.). Springer Science and Business Media B.V., p. 123-129 7 p. (Springer Proceedings in Business and Economics).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
2 Citations (Scopus) -
Matching rewards with backers: the differential impact of rewards types on contributions in crowdfunding
Bernard, A. & Vale, R. C. D., 2020, Advances in consumer research: ACR North American Advances. Argo, J., Lowrey, T. M. & Schau, H. J. (eds.). Duluth, Minnesota: Association for Consumer Research, Vol. 48. p. 443-444 2 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review
Open AccessFile4 Downloads -
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
Heredia-Colaco, V., Vale, R. C. D. & Villas-Boas, S. B., 30 May 2019, In: Journal of Business Ethics. 156, 3, p. 737-758 22 p.Research output: Contribution to journal › Article › peer-review
24 Citations (Scopus)
Prizes
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Distinguished Teaching Award 2019- Master of Science Programs
Vale, R. C. D. (Recipient), 21 Oct 2019
Prize
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Distinguished Teaching Award 2021- Master of Science Programs
Vale, R. C. D. (Recipient), 21 Oct 2021
Prize
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Distinguished Teaching Award 2022- Master of Science Programs
Vale, R. C. D. (Recipient), 4 Nov 2023
Prize
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Activities
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“Understanding Consumers’ Well-Being: The importance of Happy Hedonism”, co- authored with Rik Pieters, July 2023 (competitive paper session), Amsterdam, the Netherlands.
Vale, R. C. D. (Speaker) & Pieters, R. (Speaker)
5 Jul 2023Activity: Talk or presentation › Oral presentation
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Corporate Socially Responsible Initiatives and its spillover impact on Consumers’ Adoption of Social and Sustainable Behaviors
Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Almeida, F. D. (Speaker)
May 2023Activity: Talk or presentation › Oral presentation