Activities

Activities per year 2004 2009 2010 2011 2012 2018 2019 2020 2021 2023

• 66 Supervision
• 34 Oral presentation
• 5 Examination
• 2 Participating in a conference, workshop, ...
• 1 More
  • 1 Invited talk

Activities per year

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• Maria da Ponte Peças, “A brand or a makeup Artist?: Effect of Brand Identity on Consumer Behavior- the study of Bobbi Brown brand”, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Valentina Fernandes, “The adoption of sustainable practices on personal luxury goods: impact on purchase motivations and intention, emotions, and self-identity, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Corporate Social Responsibility and its Spillover Effects in Consumers’ Behavior

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Almeida, F. D. (Speaker)

  Jun 2023

  Activity: Talk or presentation › Oral presentation

• Corporate Socially Responsible Initiatives and its spillover impact on Consumers’ Adoption of Social and Sustainable Behaviors

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Almeida, F. D. (Speaker)

  May 2023

  Activity: Talk or presentation › Oral presentation

• Ana Teresa Silva, “Caracterização do consumidor jovem no retalho: Elaboração da estratégia de captação de clientes para a cadeia de retalho alimentar Pingo Doce”, defended on June 2023.

  Vale, R. C. D. (Supervisor)

  29 Jun 2023

  Activity: Supervision

• “Understanding Consumers’ Well-Being: The importance of Happy Hedonism”, co- authored with Rik Pieters, July 2023 (competitive paper session), Amsterdam, the Netherlands.

  Vale, R. C. D. (Speaker) & Pieters, R. (Speaker)

  5 Jul 2023

  Activity: Talk or presentation › Oral presentation

• Catarina Pinho, “The Impact of different Sustainability and CSR Communication Strategies in Consumer Behavior and Purchase Intentions in the Footwear Industry”, defended on January 2022. 3rd place in Prémios CORE de Sustentabilidade no Retalho 2022.

  Vale, R. C. D. (Supervisor)

  27 Jan 2022

  Activity: Supervision

• Meta-Analysis on the impact of Corporate Social Responsibility Initiatives on Consumer Behavior

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Almeida, F. D. (Speaker)

  May 2022

  Activity: Talk or presentation › Oral presentation

• Francisca Nogueira, “In-Store Location of Sustainable Food Products: An Analysis of the Impact of Different Placement Strategies on its Demand, , defended on June 2022.

  Vale, R. C. D. (Supervisor)

  25 Jun 2022

  Activity: Supervision

• Vanessa Winkler “Green Advertising: The Effect of Emotional and Functional Claims on Ad Effectiveness and Behavioural Intentions”, defended on June 2021.

  Vale, R. C. D. (Supervisor)

  25 Jun 2021

  Activity: Supervision

• Understanding Consumers’ Well-Being: Moving Consumption from Materialism towards Happy Hedonism

  Vale, R. C. D. (Speaker) & Pieters, R. (Speaker)

  Oct 2021

  Activity: Talk or presentation › Oral presentation

• Do you really want to be part of my CSR initiatives? The impact of requesting consumer’s co-participation on retailers and products’ evaluation

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Colaço, V. H. (Speaker)

  May 2021

  Activity: Talk or presentation › Oral presentation

• When Retailers’ Ask us to do Things: The Impact of Requesting Consumers Co-participation on CSR Initiatives

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Colaço, V. H. (Speaker)

  Jun 2021

  Activity: Talk or presentation › Oral presentation

• The Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers

  Vale, R. C. D. (Speaker) & Matos, P. V. (Speaker)

  Jul 2021

  Activity: Talk or presentation › Oral presentation

• Meta-analysis on the Impact of Different CSR Initiatives on Consumer’s Behavior

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Almeida, F. D. (Speaker)

  Jun 2021

  Activity: Talk or presentation › Oral presentation

• Corporate Social Responsibility Practices and Its Impact On Consumer’s Perceptions And Attitudes Towards Retailers

  Vale, R. C. D. (Speaker) & Matos, P. V. (Speaker)

  Jun 2021

  Activity: Talk or presentation › Oral presentation

• In Defense of Happy Hedonism: Moving Beyond Materialism and its Negative Impact on Well-Being

  Vale, R. C. D. (Speaker) & Pieters, R. (Speaker)

  Oct 2020

  Activity: Talk or presentation › Oral presentation

• Corporate Social Responsibility Practices and Its Impact on Consumer’s Perceptions And Attitudes Towards Retailers

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Colaço, V. H. (Speaker)

  Jun 2020

  Activity: Talk or presentation › Oral presentation

• Mafalda Figueiredo Aleixo “Impact of Sustainability in Fashion on Consumer Behavior and Purchasing Habits“, defended on February 2020.

  Vale, R. C. D. (Supervisor)

  25 Feb 2020

  Activity: Supervision

• Matching Rewards with Backers: The Differential Impact of Rewards Types on Contributions in Crowdfunding

  Vale, R. C. D. (Speaker) & Bernard, A. (Speaker)

  Oct 2020

  Activity: Talk or presentation › Oral presentation

• Meta-analysis On The Impact Of CSR Initiatives On Consumer’s Behavior

  Vale, R. C. D. (Speaker), Verga Matos, P. (Speaker) & Colaço, V. H. (Speaker)

  Jun 2020

  Activity: Talk or presentation › Oral presentation

• Corporate Social Responsibility Practices And Its Impact On Consumer’s Perceptions and Attitudes Towards Retailers

  Vale, R. C. D. (Speaker), Matos, P. V. (Speaker) & Colaço, V. H. (Speaker)

  Jun 2020

  Activity: Talk or presentation › Oral presentation

• Diogo Lopes “The Impact of the Use of Digital Tools on Consumers’ Perception of a Brand – Mobile Applications and the EMEL case”, defended on May 2020.

  Vale, R. C. D. (Supervisor)

  25 May 2020

  Activity: Supervision

• Cláudia Duarte, “Are men really different from women? Analysis of the Buying Behavior of Men in the Cosmetics Industry: Specific Analysis of Veet Brand”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Is it Worth Adding a Celebrity? The Importance of Brand Familiarity and Celebrity- Product Congruency Across NBs and PLs

  Vale, R. C. D. (Speaker) & Matos, P. V. (Speaker)

  Jun 2019

  Activity: Talk or presentation › Oral presentation

• Karolina Biernacka, “The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Kim Stetter, “The influence of number of channels on consumer’s brand perceptions: a comparison across different generations and their attitudes”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Gonçalo Alemão Martins, “Will Influencer Marketing be Gen Z consumers #1 factor driving shopping decisions?”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Feb 2019

  Activity: Supervision

• The impact of unique versus ordinary donation solicitations on prosocial behavior

  Vale, R. C. D. (Speaker) & Colaço, V. H. (Speaker)

  2019

  Activity: Talk or presentation › Oral presentation

• Well-Being & Sustainability: The spillover effect of social corporate responsibility practices on consumers' adoption of sustainable behaviors and on the consumption of sustainable products

  Vale, R. C. D. (Speaker)

  Jul 2019

  Activity: Talk or presentation › Invited talk

• The impact of on-package celebrities endorsement: a comparison between national brands and private label

  Vale, R. C. D. (Speaker) & Matos, P. V. (Speaker)

  May 2019

  Activity: Talk or presentation › Oral presentation

• Marvin Burmester “Customizing the Consumer Benefit: An Investigation into the Effects of Individualization, Exclusivity and Individual Characteristics in Mass Customization”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• Jan Felix Lauer “The moderating effect of culture on the interactions of internal brand management practices and its outcomes”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Mafalda Salvador Pinto, “The Effect of Marketing Messages on Changing Behaviour Disorders”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Rita Serrano Caldeira, “AMI Alimenta: How to reach more consumers? Consumer’s perceptions and brand awareness”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Rebekka Nowag, “The Moderating Role of Influencer/Brand Personality Congruence and Consumer Involvement Motives in the Relationship of Opinion Leadership and Brand Attitude”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• PINGO DOCE CHALLENGE: How to shift to a new positioning strategy without losing consumers’ loyalty?

  Vale, R. C. D. (Supervisor) & Marques, M. (Student)

  25 Feb 2018

  Activity: Supervision

• Maria Beatriz Velez, “DELTA Q: When the Follower Becomes the Leader-Killing Giants by adopting a Distinctive Strategy”, defended on October 2018. 3rd place in the Prémio Estudo de Casos FAE/CGD 2021.

  Vale, R. C. D. (Supervisor)

  25 Oct 2018

  Activity: Supervision

• Vasco Pontinha, “Love me do, Love me don’t – Factor Drivers, Development and Consequences of Brand Love: A comparison between Portugal and the USA”, defended on January 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Constança Roque, “Meal Solutions at Jerónimo Martins: Leveraging the Take-Away section through consumers’ convenience perceptions”, defended on May 2017.

  Vale, R. C. D. (Supervisor)

  25 May 2017

  Activity: Supervision

• A generational comparison of the effectiveness of social media advertisement on the likelihood of purchase in the cosmetics industry

  Vale, R. C. D. (Supervisor) & Radke, A. (Student)

  25 Feb 2017

  Activity: Supervision

• Franziska Busching, “The influence of new media on brand perception and purchase intention of luxury brands: The example of Yves Saint Laurent”, defended on February 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Patricia Pimenta, “Understanding the Lisbon tourists: characterization of different segments and identification of their needs and wishes”, defended on February 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Laura Rufino, “A comparison of soft and hard luxury brands expanding into the hospitality industry: the effect of brand extension fit and brand extension authenticity on overall attitude towards the extension”, defended on July 2016.

  Vale, R. C. D. (Supervisor)

  25 Jul 2016

  Activity: Supervision

• Inês Coelho, “Integrative Framework of Service Quality Evaluation in Services Industry: A Two Stage Model - Application to ÁguaHotels Group” (February 2016).

  Vale, R. C. D. (Supervisor)

  25 Feb 2016

  Activity: Supervision

• The Impact of Private Labels on Different Stages of Store Loyalty: an Empirical Study

  Vale, R. C. D. (Speaker) & Matos, P. V. (Speaker)

  Jun 2016

  Activity: Talk or presentation › Oral presentation

• Matthias Eckes, “Empirical Investigation of the impact of online Word of Mouth on Customer-Based Brand Equity in the German product market, defended on July 2016.

  Vale, R. C. D. (Supervisor)

  25 Jul 2016

  Activity: Supervision

• Ana Guimarães, “Can we feel prettier? Makeup usage among Portuguese women and its potential extracted benefits: self-esteem, physical attractiveness, social confidence, social interactions, and satisfaction with life, defended on October 2016.

  Vale, R. C. D. (Supervisor)

  25 Oct 2016

  Activity: Supervision

• Explaining National Brands and Private Labels Price Differentials: A Theoretical Model

  Vale, R. C. D. (Speaker) & Verga Matos, P. (Speaker)

  Jun 2016

  Activity: Talk or presentation › Oral presentation

• How Innovative Are They? The importance of depth of consumer input and Firm Reputation

  Vale, R. C. D. (Speaker) & Costa, C. I. D. S. (Speaker)

  Jul 2015

  Activity: Talk or presentation › Oral presentation