Activities

Activities per year 2004 2009 2010 2011 2012 2018 2019 2020 2021 2023

• 66 Supervision
• 34 Oral presentation
• 5 Examination
• 2 Participating in a conference, workshop, ...
• 1 More
  • 1 Invited talk

Activities per year

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• Maria da Ponte Peças, “A brand or a makeup Artist?: Effect of Brand Identity on Consumer Behavior- the study of Bobbi Brown brand”, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Valentina Fernandes, “The adoption of sustainable practices on personal luxury goods: impact on purchase motivations and intention, emotions, and self-identity, defended on January 2023.

  Vale, R. C. D. (Supervisor)

  2023

  Activity: Supervision

• Ana Teresa Silva, “Caracterização do consumidor jovem no retalho: Elaboração da estratégia de captação de clientes para a cadeia de retalho alimentar Pingo Doce”, defended on June 2023.

  Vale, R. C. D. (Supervisor)

  29 Jun 2023

  Activity: Supervision

• Catarina Pinho, “The Impact of different Sustainability and CSR Communication Strategies in Consumer Behavior and Purchase Intentions in the Footwear Industry”, defended on January 2022. 3rd place in Prémios CORE de Sustentabilidade no Retalho 2022.

  Vale, R. C. D. (Supervisor)

  27 Jan 2022

  Activity: Supervision

• Francisca Nogueira, “In-Store Location of Sustainable Food Products: An Analysis of the Impact of Different Placement Strategies on its Demand, , defended on June 2022.

  Vale, R. C. D. (Supervisor)

  25 Jun 2022

  Activity: Supervision

• Vanessa Winkler “Green Advertising: The Effect of Emotional and Functional Claims on Ad Effectiveness and Behavioural Intentions”, defended on June 2021.

  Vale, R. C. D. (Supervisor)

  25 Jun 2021

  Activity: Supervision

• Mafalda Figueiredo Aleixo “Impact of Sustainability in Fashion on Consumer Behavior and Purchasing Habits“, defended on February 2020.

  Vale, R. C. D. (Supervisor)

  25 Feb 2020

  Activity: Supervision

• Diogo Lopes “The Impact of the Use of Digital Tools on Consumers’ Perception of a Brand – Mobile Applications and the EMEL case”, defended on May 2020.

  Vale, R. C. D. (Supervisor)

  25 May 2020

  Activity: Supervision

• Cláudia Duarte, “Are men really different from women? Analysis of the Buying Behavior of Men in the Cosmetics Industry: Specific Analysis of Veet Brand”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Karolina Biernacka, “The influence of segmentation and personas on the effectiveness of new product development in the railway passenger sector”, defended on July 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Kim Stetter, “The influence of number of channels on consumer’s brand perceptions: a comparison across different generations and their attitudes”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Jul 2019

  Activity: Supervision

• Gonçalo Alemão Martins, “Will Influencer Marketing be Gen Z consumers #1 factor driving shopping decisions?”, defended on February 2019.

  Vale, R. C. D. (Supervisor)

  25 Feb 2019

  Activity: Supervision

• Marvin Burmester “Customizing the Consumer Benefit: An Investigation into the Effects of Individualization, Exclusivity and Individual Characteristics in Mass Customization”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• Jan Felix Lauer “The moderating effect of culture on the interactions of internal brand management practices and its outcomes”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Mafalda Salvador Pinto, “The Effect of Marketing Messages on Changing Behaviour Disorders”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Rita Serrano Caldeira, “AMI Alimenta: How to reach more consumers? Consumer’s perceptions and brand awareness”, defended on February 2018.

  Vale, R. C. D. (Supervisor)

  25 Feb 2018

  Activity: Supervision

• Rebekka Nowag, “The Moderating Role of Influencer/Brand Personality Congruence and Consumer Involvement Motives in the Relationship of Opinion Leadership and Brand Attitude”, defended on July 2018.

  Vale, R. C. D. (Supervisor)

  25 Jul 2018

  Activity: Supervision

• PINGO DOCE CHALLENGE: How to shift to a new positioning strategy without losing consumers’ loyalty?

  Vale, R. C. D. (Supervisor) & Marques, M. (Student)

  25 Feb 2018

  Activity: Supervision

• Maria Beatriz Velez, “DELTA Q: When the Follower Becomes the Leader-Killing Giants by adopting a Distinctive Strategy”, defended on October 2018. 3rd place in the Prémio Estudo de Casos FAE/CGD 2021.

  Vale, R. C. D. (Supervisor)

  25 Oct 2018

  Activity: Supervision

• Vasco Pontinha, “Love me do, Love me don’t – Factor Drivers, Development and Consequences of Brand Love: A comparison between Portugal and the USA”, defended on January 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Constança Roque, “Meal Solutions at Jerónimo Martins: Leveraging the Take-Away section through consumers’ convenience perceptions”, defended on May 2017.

  Vale, R. C. D. (Supervisor)

  25 May 2017

  Activity: Supervision

• A generational comparison of the effectiveness of social media advertisement on the likelihood of purchase in the cosmetics industry

  Vale, R. C. D. (Supervisor) & Radke, A. (Student)

  25 Feb 2017

  Activity: Supervision

• Franziska Busching, “The influence of new media on brand perception and purchase intention of luxury brands: The example of Yves Saint Laurent”, defended on February 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Patricia Pimenta, “Understanding the Lisbon tourists: characterization of different segments and identification of their needs and wishes”, defended on February 2017.

  Vale, R. C. D. (Supervisor)

  25 Feb 2017

  Activity: Supervision

• Laura Rufino, “A comparison of soft and hard luxury brands expanding into the hospitality industry: the effect of brand extension fit and brand extension authenticity on overall attitude towards the extension”, defended on July 2016.

  Vale, R. C. D. (Supervisor)

  25 Jul 2016

  Activity: Supervision

• Inês Coelho, “Integrative Framework of Service Quality Evaluation in Services Industry: A Two Stage Model - Application to ÁguaHotels Group” (February 2016).

  Vale, R. C. D. (Supervisor)

  25 Feb 2016

  Activity: Supervision

• Matthias Eckes, “Empirical Investigation of the impact of online Word of Mouth on Customer-Based Brand Equity in the German product market, defended on July 2016.

  Vale, R. C. D. (Supervisor)

  25 Jul 2016

  Activity: Supervision

• Ana Guimarães, “Can we feel prettier? Makeup usage among Portuguese women and its potential extracted benefits: self-esteem, physical attractiveness, social confidence, social interactions, and satisfaction with life, defended on October 2016.

  Vale, R. C. D. (Supervisor)

  25 Oct 2016

  Activity: Supervision

• Susana Canelas, “Effect of Checkout Stands’ Assortment Heterogeneity on Impulsive Purchases” (April 2015)

  Vale, R. C. D. (Co-supervisor)

  25 Apr 2015

  Activity: Supervision

• Vera Colaço, SFRH/BD/68358/2010, PhD Thesis: “Ethical Consumption (In)decisions: Social and Self-Benefit Attributes, Two Competing Rights for the Same Choice”, co-supervisior together with Prof.Sofia Villas-Boas (Berkeley University). Evaluation: Approved with distinction (cum laude).

  Vale, R. C. D. (Co-supervisor)

  21 May 2014

  Activity: Supervision

• Miguel Frade, “Online Students Platform: Identification of Key Success Factors” (April 2014).

  Vale, R. C. D. (Supervisor)

  25 Apr 2014

  Activity: Supervision

• Cláudia Costa, PhD Thesis: “Three Essays on Innovation: The Moderating Roles of Reputation for Innovation, CSR Principles and Managerial Perceptions of Environmental Turbulence”, co-supervisior together with Prof.Luis Lages (NOVA School of Business and Economics). Evaluation: Approved with distinction (cum laude).

  Vale, R. C. D. (Co-supervisor)

  25 Jul 2014

  Activity: Supervision

• Manuel Pina, “Is Small the New Big? Challenges in the Retailing Industry” (October 2013).

  Vale, R. C. D. (Co-supervisor)

  25 Oct 2013

  Activity: Supervision

• Leena Lamberg ,“Performance Evaluation of an Export Promotion Agency: Music Finland Case Study” (October 2013).

  Vale, R. C. D. (Supervisor)

  25 Oct 2013

  Activity: Supervision

• Ana Margarida Carvalho, “Consumer Behavior in the Luxury Industry: Getting a Grasp on Consumers’ Intrinsic and Extrinsic Motivations” (October 2012).

  Vale, R. C. D. (Supervisor)

  25 Oct 2012

  Activity: Supervision

• Cristina Bastos, “Private Labels-a critical differentiating factor of store loyalty”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal (March 2011).

  Vale, R. C. D. (Supervisor)

  25 Mar 2011

  Activity: Supervision

• Diogo Gonçalves, “Impulsive Buying and Self-regulation: The impact of hetero-impulsivity on consumers’ buying behavior”, work as part of project PTDC/EGE-GES/103929/2008, ISEGI-UNL (March 2011).

  Vale, R. C. D. (Co-supervisor)

  25 Mar 2011

  Activity: Supervision

• António Sá Santos, "Níveis de Usabilidade em Sites de Bibliotecas", Faculdade de Letras de Lisboa, Universidade de Lisboa (March 2011).

  Vale, R. C. D. (Supervisor)

  25 Mar 2011

  Activity: Supervision

• John Aiello, “Impulse Buying in the Online Environment: The Effect Specific Digital Marketing Tools Have on Consumers’ Purchase Urge and Intent” (June 2011)

  Vale, R. C. D. (Supervisor)

  25 Jun 2011

  Activity: Supervision

• Mariana Luis,“The Impact Of Copycats’ Packaging Strategies On Likelihood Of Purchase And The Reasons Behind Choices”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal (March 2011).

  Vale, R. C. D. (Supervisor)

  25 Mar 2011

  Activity: Supervision

• Joana Aguiar, “The impact of the introduction of private labels in the market structure”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal (March 2011).

  Vale, R. C. D. (Supervisor)

  25 Mar 2011

  Activity: Supervision

• Bernardo Carvalho, “Renova case study: Personality, Passion and Irreverence in Marketing", Catholic University of Portugal, 2010

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Sara Barreiro, “Logoplaste. A Successful Case of Customer-Centric Approach”, Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Raquel Mendonça, “A Vida Portuguesa: Bringing Identity and Nostalgia to New Business Ideas”, Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Ana Margarida Nogueira, “Throttleman: A Funny Brand Exploiting Relationship Marketing”, Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Sara Mendonça, “Private Labels- the overall impact of look-alikes”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Sara Silva, “Impulsive Behavior in Online Groceries Retail”, co-supervised with Prof.Helena Szrek (FEP), ISEG-UTL, 2010.

  Vale, R. C. D. (Co-supervisor)

  25 Jul 2010

  Activity: Supervision

• Ana Catarina Nunes, “Claus Porto Case Study: How to position an uncharacterized and unfamiliar brand into an international luxury trademark?", Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Joana Reto, “The Market Power of Private Labels”, work as part of project PTDC/EGE-GES/103899/2008, Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision

• Marta Sousa, “Lanidor: an Umbrella Branding case of Sucess", Catholic University of Portugal, 2010.

  Vale, R. C. D. (Supervisor)

  25 Jul 2010

  Activity: Supervision