Rui Sousa is Full Professor of Operations Management and Dean of Católica Porto Business School, Universidade Católica Portuguesa. He holds a PhD from London Business School and is Honorary Fellow of the European Operations Management Association, having served in the Board of this association for six years. His research has won several awards and has been published in leading international journals, including the Journal of Operations Management, Production and Operations Management, International Journal of Operations & Production Management, Decision Sciences and the Journal of Service Research. Rui is Associate Editor for the Journal of Operations Management and the International Journal of Operations & Production Management, and serves on a number of Editorial Review Boards (e.g., Journal of Business Research). Rui has taught at the London Business School, London School of Economics and is invited lecturer of EIASM (European Institute for Advanced Studies in Management, Brussels). He is Director of the Service Management Lab and has worked with a number of leading organizations, including Rank Xerox, Siemens, Ministry of Finance of France, EDP (major Portuguese electricity utility), Sonae (largest Portuguese retailer), among others.