Rui Sousa is Full Professor of Operations Management at Católica Porto Business School (triple-accredited), Catholic University of Portugal. He holds a PhD from London Business School and is Honorary Fellow of the European Operations Management Association, having served in the Board of this association for six years. He has served as Dean, President of the Scientific Council, Department Chair and Director of the Service Management Lab at Catolica Porto Business School, among other roles. His research has won several awards and has been published in leading international journals, including the Journal of Operations Management, Production and Operations Management, International Journal of Operations & Production Management, Decision Sciences and the Journal of Service Research. He regularly appears in the annual list of most cited scientists, according to Stanford University’s “World’s Top 2% Scientists” ranking. Rui is Associate Editor for the Journal of Operations Management and the International Journal of Operations & Production Management. He has taught at the London Business School, London School of Economics and is invited lecturer of EIASM (European Institute for Advanced Studies in Management, Brussels). Rui has advised leading organizations, including Rank Xerox, Siemens, Ministry of Finance of France, EDP (major Portuguese electricity utility), Sonae (largest Portuguese retailer), among others.