Accepting PhD Students

    Calculated based on number of publications stored in Pure and citations from Scopus
    1999 …2025

    Research activity per year

    Personal profile

    Biography

    Susana Costa e Silva is associate professor (with habilitation) at Universidade Católica Portuguesa (since 1997), where she is also a researcher and has been master programme director since 2007. Susana is visiting professor at the University of Saint Joseph, Macao/China. She holds a PhD in Marketing from the University College de Dublin, Ireland. Her research interests include international marketing, internationalisation process, retailing, digital consumer behaviour social and cause-related marketing. Her main contributions are published in Psychology & Marketing, International Marketing Review, International Business Review, Journal of Business Research, Journal of Retailing and Consumer Services, and International Journal of Retailing and Distribution Management, among others. She is the national representative of Portugal at EMAC and was a member of the board and national representative of Portugal at EIBA. Susana has supervised over 175 theses, authored 11 books, contributed to 17 book chapters, and published over 100 scientific articles. Her teaching experience spans from China to Brazil, having taught at dozens of universities. She is also a marketing and market research consultant. 

    Expertise related to UN Sustainable Development Goals

    In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

    • SDG 1 - No Poverty
    • SDG 3 - Good Health and Well-being
    • SDG 10 - Reduced Inequalities
    • SDG 12 - Responsible Consumption and Production
    • SDG 17 - Partnerships for the Goals

    Education/Academic qualification

    Agregação, From social to comercial - a roadmap for studying guilt in marketing, Universidade Católica Portuguesa

    Award Date: 6 Jun 2023

    PhD

    Keywords

    • H Social Sciences (General)
    • Marketing
    • Social marketing
    • Cause-related marketing
    • Guilt
    • Consumer psychology

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