Projects per year
Personal profile
Biography
My main research interests at the moment are: cause-related marketing, guilt as a behaviours inducer, international alliances and IJVs, retailing, consumer behaviour, international marketing and artificial intelligence
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Agregação, From social to comercial - a roadmap for studying guilt in marketing, Universidade Católica Portuguesa
30 Jun 0005 → 30 Jun 0006
Award Date: 6 Jun 2023
PhD
Keywords
- H Social Sciences (General)
- Marketing
- Social marketing
- Cause-related marketing
- Guilt
- Consumer psychology
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 2 Active
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CEGE: Research Center in Management and Economics
Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
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DIP4Agri : Deep Tech Innovation Programme FOR AGRIfood
Pintado, M. M., Cortez, J., Cardoso, E., Hogg, T., Silva, S. & Vlačić, B.
1/05/23 → 31/07/24
Project: Research
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The evolving role of artificial intelligence in marketing: a review and research agenda
Vlačić, B., Corbo, L., Silva, S. C. E. & Dabić, M., May 2021, In: Journal of Business Research. 128, p. 187-203 17 p.Research output: Contribution to journal › Review article › peer-review
105 Citations (Scopus) -
Empirical test of the trust-performance link in an international alliances context
Silva, S. C. E., Bradley, F. & Sousa, C. M. P., Apr 2012, In: International Business Review. 21, 2, p. 293-306 14 p.Research output: Contribution to journal › Article › peer-review
96 Citations (Scopus) -
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, P., Silva, S. C. E. & Ferreira, M. B., Sept 2018, In: Journal of Retailing and Consumer Services. 44, p. 161-169 9 p.Research output: Contribution to journal › Article › peer-review
187 Citations (Scopus) -
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
Duarte, P. A. D. O. & Silva, S. C. E., 28 Aug 2020, In: International Marketing Review. 37, 4, p. 603-620 18 p.Research output: Contribution to journal › Article › peer-review
23 Citations (Scopus) -
Consumer dispositions: meanings and non-meanings of outgroup favourability
Salomão, M. T., Strehlau, V. I. & Silva, S. C., Jun 2022, In: International Business Review. 31, 3, 12 p., 101943.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus)
Prizes
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Award for the best paper in International Marketing presented at EIBA (European International Business Academy) Conference
Silva, Susana (Recipient), 2006
Prize: Honorary award
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Expatriates, Expatriates Satisfaction Macau, Portuguese Diaspora – the actuality of the Portuguese Expatriates in Macau
Silva, Susana (Recipient) & Teixeira, Vitor (Recipient), 2016
Prize
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Best paper nominee at Conversations 2020
Silva, Susana (Recipient) & De Cicco, Roberta (Recipient), 2020
Prize: Other distinction
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Are virtual influencers falling into the uncanny valley? An empirical study perspective
Susana Silva (Supervisor), Roberta De Cicco (Co-supervisor) & Gabriela Margiota Salvador (Student)
2022Activity: Supervision
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Evaluating lifeworld experiences created through sharing fashion with particular focus on why consumers are motivated to engage
Susana Silva (Main Examiner)
2 Sept 2022Activity: Examination
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De-globalization trends and new protectionism after Covid-19 outbreak: Impacts on Global Supply Chains
Susana Silva (Supervisor), Francisco Figueira de Lemos (Co-supervisor) & Raquel Rocha Pedro Pinto (Student)
2022Activity: Supervision
Press/Media
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As carteiras Hérmes e as novas influencers de luxo em segunda-mão
9/08/22
1 Media contribution
Press/Media
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