Projects per year
Personal profile
Research interests
My main research interests at the moment are: cause-related marketing, guilt as a behaviours inducer, international alliances and IJVs, retailing, consumer behaviour, international marketing and artificial intelligence
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
PhD
Keywords
- H Social Sciences (General)
- Marketing
- International Marketing
- Retailing
- Consumer Behaviour
- Internationalization
- Artificial Intelligence
- Cause-related marketing
- International Business
- Strategic Management
Fingerprint
Dive into the research topics where Susana Silva is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Network
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
Projects
- 1 Active
-
CEGE: Research Center in Management and Economics
Silva, M., Sousa, R., Alves, P., Madsen, A., Lourenço, A., Carvalho, A. S., Andrade, A., Silva, P. D., Vlačić, B., Martins, C., Gomes, C., Gevrek, Z. E., Oliveira, F. G. D., Faria, G., Marreiros, H., Pinho, J., Machado, J., Araújo, J., Pinto, J., Rego, A., Gaspar, J. M., Corbo, L., Costa, L., Fernandes, L., Sottomayor, M., Martins, N., Hernández-Marrero, P., Gonçalves, R., Ribeiro, R., Coelho, S. L., Pereira, S. M., Silva, S., Rodrigues, V., Sotiros, D. G., Valverde, C. J. L., Leitão, A., Julião, J., Tavares, M. F. F., Lages, C. R., Elmashhara, M. G. & Teymourifar, A.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
Research output
-
The evolving role of artificial intelligence in marketing: a review and research agenda
Vlačić, B., Corbo, L., Silva, S. C. E. & Dabić, M., May 2021, In: Journal of Business Research. 128, p. 187-203 17 p.Research output: Contribution to journal › Review article › peer-review
31 Citations (Scopus) -
Empirical test of the trust-performance link in an international alliances context
Silva, S. C. E., Bradley, F. & Sousa, C. M. P., Apr 2012, In: International Business Review. 21, 2, p. 293-306 14 p.Research output: Contribution to journal › Article › peer-review
81 Citations (Scopus) -
How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, P., Silva, S. C. E. & Ferreira, M. B., Sep 2018, In: Journal of Retailing and Consumer Services. 44, p. 161-169 9 p.Research output: Contribution to journal › Article › peer-review
101 Citations (Scopus) -
The role of consumer-cause identification and attitude in the intention to purchase cause-related products
Duarte, P. A. D. O. & Silva, S. C. E., 28 Aug 2020, In: International Marketing Review. 37, 4, p. 603-620 18 p.Research output: Contribution to journal › Article › peer-review
12 Citations (Scopus) -
Consumer dispositions: meanings and non-meanings of outgroup favourability
Salomão, M. T., Strehlau, V. I. & Silva, S. C., Jun 2022, In: International Business Review. 31, 3, 12 p., 101943.Research output: Contribution to journal › Article › peer-review
Prizes
-
Award for the best paper in International Marketing presented at EIBA (European International Business Academy) Conference
Silva, Susana (Recipient), 2006
Prize: Honorary award
-
Best paper nominee at Conversations 2020
Silva, Susana (Recipient) & De Cicco, R. (Recipient), 2020
Prize: Other distinction
-
-
-
-
-
O marketing de influência: o impacto da credibilidade do influencer na intenção de compra
Susana Silva (Supervisor), Cristina Maria Ribeiro (Student) & Joana Machado (Co-supervisor)
2021Activity: Supervision
-
-
Qualitative Market Research (Journal)
Susana Silva (Reviewer)
7 Nov 2021Activity: Publication peer-review and editorial work › Publication Peer-review
-
Journal of Global Fashion Marketing (Journal)
Susana Silva (Reviewer)
16 Jul 2021Activity: Publication peer-review and editorial work › Publication Peer-review