Susana Costa e Silva is associate professor (with habilitation) at Universidade Católica Portuguesa (since 1997), where she is also a researcher and has been Master programme director since 2007. She is co-directing the new PhD program in Management Sudies. Susana is  professor at the University of Saint Joseph, Macao/China and visiting professor at IMT (Dubai). She holds a PhD in Marketing from the University College Dublin, Ireland. Her research interests include international marketing, internationalisation process, retailing, digital consumer behaviour, social and cause-related marketing. Her main contributions are published in Psychology & Marketing, International Marketing Review, International Business Review, Journal of Business Research, Journal of Retailing and Consumer Services, and International Journal of Retailing and Distribution Management, among others. She was the national representative of Portugal at EMAC and at EIBA. Susana has supervised over 185 theses, authored 11 books, contributed to 17 book chapters, and published over 130 scientific articles. Her teaching experience spans from China to Brazil, having taught at dozens of universities. She is also a marketing and market research consultant and is since 2024 member of the Board of Cruz Vermelha Portuguesa (Gaia).