Activities

Activities per year 2002 2019 2020 2023

• 150 Supervision
• 59 Publication Peer-review
• 37 Consultancy
• 23 Invited talk
• 9 More
  • 3 Editorial work
  • 3 Examination
  • 3 Membership of board

Activities per year

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• Are virtual influencers falling into the uncanny valley? An empirical study perspective

  Susana Silva (Supervisor), Roberta De Cicco (Co-supervisor) & Gabriela Margiota Salvador (Student)

  2022

  Activity: Supervision

• Consumer Guilt Predisposition in Different Generational Cohort

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Filipa Barbosa Brito da Silva (Student)

  2022

  Activity: Supervision

• Fatores de sucesso de um jogo nas plataformas Streaming: o caso do jogo League of Legends

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Pedro Jorge da Silva Alves (Student)

  2022

  Activity: Supervision

• Comercialização dos direitos audiovisuais das competições profissionais em Portugal: perspetivas futuras

  Susana Silva (Co-supervisor), Manuel Fontaine Campos (Supervisor) & Henrique Mendes Monteiro (Student)

  2022

  Activity: Supervision

• Where is my money? Qualitative insights of Consumer Vulnerability from bank customers

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Trine Koch de Bragança Ferreira (Student)

  2022

  Activity: Supervision

• The Role of a Virtual Influencer’s Friend on Endorsement Success

  Susana Silva (Supervisor), Roberta De Cicco (Co-supervisor) & Catarina Sofia Sousa Reis (Student)

  2022

  Activity: Supervision

• Factors Influencing User Attitude and Satisfaction towards Recruitment Chatbots

  Susana Silva (Supervisor), Maher Georges Elmashhara (Co-supervisor) & Maria Santos Paes (Student)

  2022

  Activity: Supervision

• De-globalization trends and new protectionism after Covid-19 outbreak: Impacts on Global Supply Chains

  Susana Silva (Supervisor), Francisco Figueira de Lemos (Co-supervisor) & Raquel Rocha Pedro Pinto (Student)

  2022

  Activity: Supervision

• Harassment and Offenses to Conversational Agents - the case of BIA, the Feminist Chatbot

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Moreira Ferreira (Student)

  2022

  Activity: Supervision

• Consumers’ preferences for global brands - A study on Portuguese consumers

  Susana Silva (Supervisor), Miriam Salomão (Co-supervisor) & Maria Ramos Pinto dos Santos Guedes (Student)

  2022

  Activity: Supervision

• ocial and Personal Factors Influencing the Adoption of Compulsive Healthy Eating Behaviors: the Mediating Role of Body Dissatisfaction

  Susana Silva (Supervisor), Maher Georges Elmashhara (Co-supervisor) & Maria Inês Bastos Lobato de Sousa (Student)

  2022

  Activity: Supervision

• The influence of online payment methods on consumer’s online purchase behaviour: the case of young people in Macau

  Susana Silva (Supervisor) & Maria Cordes Martins (Student)

  2022

  Activity: Supervision

• All talk and no trousers; A Social Influence Perspective on drivers of Metaverse use

  Susana Silva (Supervisor), Roberta De Cicco (Co-supervisor) & Margarida Pereira Curralo da Cruz (Student)

  2022

  Activity: Supervision

• The role of Social Influence Guilt in Marketing

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Rita Ventura Pereira Baptista (Student)

  2022

  Activity: Supervision

• How to Change the Brand Perception of An Industrial Brand - The Case Study of Frezite

  Susana Silva (Supervisor) & Demira Plamenova Petrova (Student)

  2022

  Activity: Supervision

• The relevance of Second-Hand Market for Children

  Susana Silva (Supervisor) & Ana Sofia Pires (Student)

  2022

  Activity: Supervision

• O marketing de influência: o impacto da credibilidade do influencer na intenção de compra

  Susana Silva (Supervisor), Cristina Maria Ribeiro (Student) & Joana Machado (Co-supervisor)

  2021

  Activity: Supervision

• Adaptação vs Estandardização: O Caso Sumol Compal e os Mercados Africanos

  Susana Silva (Supervisor) & José Guilherme Silva (Student)

  2021

  Activity: Supervision

• Place marketing: Macao as the art city for the future direction

  Susana Silva (Supervisor) & Ka I "Kate" Wong (Student)

  2021

  Activity: Supervision

• Consumer vulnerability and well-being during pandemic environments: A comparative study between Portugal and Brazil

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Helena Domingues (Student)

  2021

  Activity: Supervision

• Gamified chatbots – creating value and engagement in online brand’s interactions with consumers

  Susana Silva (Supervisor), Roberta De Cicco (Co-supervisor) & Maria Levi Silva (Student)

  2021

  Activity: Supervision

• O impacto dos Créditos Documentários de Importação e Exportação no Grupo Nors

  Susana Silva (Supervisor) & Filipe José Campos (Student)

  2020

  Activity: Supervision

• Do counterfeit products act as substitute for second-hand luxury products?

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Ana Beatriz dos Santos (Student)

  2020

  Activity: Supervision

• The inconspicuous luxury consumer – Needs and social influence

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Leonor Correia (Student)

  2020

  Activity: Supervision

• Inbound Marketing em contexto B2B: como criar uma estratégia de marketing de conteúdo

  Susana Silva (Supervisor) & Francisca Silva (Student)

  2020

  Activity: Supervision

• What factors determine the purchase intention of Halal products by Porto-Muslim consumers

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Nasir Ali (Student)

  2020

  Activity: Supervision

• Análise dos obstáculos às compras online: O caso do Rio de Janeiro

  Susana Silva (Supervisor) & Edson de Oliveira (Student)

  2020

  Activity: Supervision

• Literature Review on Cause-related Marketing from 2008 to 2018

  Susana Silva (Supervisor) & Katharina Schüt (Student)

  2020

  Activity: Supervision

• How do Chinese Manufactured Products Affect Purchase Intention in a SAR of PRC? - Causes and Consequences of a New Digital Business Model Application

  Susana Silva (Supervisor) & Márcio Rossano Pegado da Silva (Student)

  2020 → 2021

  Activity: Supervision

• Aproximar marcas aos consumidores - O processo de definição de um ecossistema de conhecimento sobre consumidores e cliente

  Susana Silva (Supervisor) & Paulo Manuel da Silva (Student)

  2020

  Activity: Supervision

• The importance of guilt in second-hand clothing purchases

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Eduardo Miguel Ribas (Student)

  2020

  Activity: Supervision

• Barriers that are preventing e-commerce to thrive in Portugal

  Susana Silva (Supervisor), Carla Martins (Co-supervisor) & Joana Machado (Student)

  2020

  Activity: Supervision

• Are perceived benefits of HTPs consumption aiding smoking cessation?

  Susana Silva (Supervisor) & Mafalda Vieira Campos Leça Martinho (Student)

  2020 → 2021

  Activity: Supervision

• Lubrificantes no setor Automóvel - Análise de valor e estratégia de Marketing, O caso da empresa FUCHS

  Susana Silva (Supervisor) & Filipe Teixeira Ribeiro (Student)

  2020 → 2021

  Activity: Supervision

• CrM: are managers aware of what this tool means?

  Susana Silva (Supervisor) & Mafalda Miranda (Student)

  2020

  Activity: Supervision

• Measuring Experience in International Business

  Susana Silva (Supervisor) & João Daniel Parracho (Student)

  2020

  Activity: Supervision

• Lanches Saudáveis – Desenvolvimento de um Novo Produto no E-Commerce Sonae MC

  Susana Silva (Supervisor) & João Queiroga (Student)

  2020

  Activity: Supervision

• Os determinantes do comportamento de compra por impulso de calçado por mulheres

  Susana Silva (Supervisor), Paulo Duarte (Co-supervisor) & Ana Margarida Nunes (Student)

  2020

  Activity: Supervision

• How social media affects the purchasing intentions of female beauty & cosmetic consumers in Macau — products experience videos on YouTube

  Susana Silva (Supervisor) & Velda Chan (Student)

  2020

  Activity: Supervision

• The Relevance of Sustainability for Customer Empowerment and Brand Loyalty

  Susana Silva (Supervisor) & Diogo Sousa (Student)

  2020

  Activity: Supervision

• Como converter clientes Detractors em Promoters? - Um estudo experimental no ramo português das Telecomunicações

  Susana Silva (Supervisor) & Miguel Coutinho (Student)

  2020

  Activity: Supervision

• Customer Journey de um negócio B2B - Influência dos canais digitais na escolha de um serviço de consultoria

  Susana Silva (Supervisor) & Maria João Rocha (Student)

  2020

  Activity: Supervision

• Behavioral approaches to the strategic partner selection

  Franciso Silva (Student), Božidar Vlačić (Co-supervisor) & Susana Silva (Supervisor)

  2020

  Activity: Supervision

• Using experiential and influential marketing to improve brand awareness- a case study

  Susana Silva (Supervisor) & Carolina Sousa (Student)

  2020

  Activity: Supervision

• Internationalization of Amyris - Developing & Executing a Marketing Plan to Reach Foreign Markets

  Susana Silva (Supervisor) & Andrew El Matni (Student)

  Jul 2020 → Jul 2021

  Activity: Supervision

• How to enhance customer relationships in Auchan - Construction and analysis of the customer journeys of Auchan’s clients

  Susana Silva (Supervisor) & Beatriz Carvalheira (Student)

  2020

  Activity: Supervision

• Adapting the unified theory of acceptance and use of technology 2 (utaut 2) to explain acceptance of battery electric vehicles: evidence from Macau

  Alessandro Lampo (Student) & Susana Silva (Supervisor)

  2020

  Activity: Supervision

• Consumer cosmopolitanism in Erasmus+, The role of Cosmopolitanism in the Erasmus enrolment decisions

  Susana Silva (Supervisor) & José Ricardo Pinto Coelho da Silva Côto (Student)

  2020 → 2021

  Activity: Supervision

• ADOÇÃO DOS SMART SPEAKERS PELO CONSUMIDOR: ANÁLISE DO PROCESSO E FATORES DE ADOÇÃO

  Susana Silva (Participant) & Thayanne Lima Duarte Pontes (Student)

  2020 → 2023

  Activity: Supervision

• Brand Activism, Why is it time for brands to act?

  Susana Silva (Supervisor) & Ana Rita Fernandes (Student)

  2020 → 2021

  Activity: Supervision