Vera Herédia Colaço, Senior Researcher and Assistant Professor (Adjunct), received a Ph.D. in Management (specialization in marketing) from NovaSBE and a M.Sc. in Textile Marketing from Thomas Jefferson University, Philadelphia (US) and a B.Sc. In Textiles and Knitwear Technology from De Montfort University, Leicester (UK). Is a research member from CUBE CATÓLICA-LISBON’s Business and Economics Research Unit. Her research interests focus on consumers’ ethical decision-making processes, sustainable consumption and prosocial behavior. Vera has published her research in such journals as the Journal of Business Ethics. She teaches Corporate Social Responsibility and Purpose-Driven Consumption at the Bachelor level. She also supervises Master Research Theses in Marketing and Consumer Behavior. Was distinguished with a grant from the US State Department and the 2018 Teaching Award (IPAM). Prior to joining academia, Vera worked for the textiles & apparel industry and has a solid international experience working with brands and start-ups such as, Timberland, the Benetton Group, the Trade Commission of Portugal in NYC and more recently, Manifesto Moda, a start-up company that develops health-related protective clothing solutions aiming to prevent endemic diseases like Malaria, Zika and Dengue.