Projects per year
Personal profile
Biography
Experiential and Material Purchases
Happiness/Well-Being
Word-of-Mouth/Interpersonal Communication
Branding
Education/Academic qualification
PhD, PhD in Marketing, University of Arizona
Award Date: 1 May 2013
Master, MBA - Marketing, University of Texas at San Antonio
Award Date: 10 Dec 2005
Bachelor, International Business-Management, University of Texas at San Antonio
Award Date: 10 Jul 2003
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Collaborations and top research areas from the last five years
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Projects
- 1 Active
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CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F., Aranda, A. M., Costa, A. I. D. A., Martins, A. P., Bernard, A., Fidalgo, A., Reis, C., Abecassis-Moedas, C., Santos, C., Tran, D., Fernandes, D., Bonfim, D., Schliephake, E., Kalogirou, F., Reis, F., Santos, F., Machado, F., Sguera, F., Cerqueiro, G., Reis, H., Barreto, I., Silva, J., Salvado, J. C., Neves, J. C. D., Gijsbrechts, J., Stahl, J., Guedes, J. C., Faias, J., Wagner, L., Correia, I. H., Saldanha, M. F., Fontes, J. C., Modesto, L., Meira, M., Matos, M. G. D., Gouveia, M., Kozeniauskas, N., Bertani, N., Couzoff, P., Barroso, P., Encarnação, P., Raposo, P. M., Teles, P., Bastos, W., Bohnsack, R., Vale, R. C. D., Ferreira, R., Lloyd-Braga, T., Ramus, T., Colaço, V. H., Cavicchini, A., Balderrama, P. A. P., Pieters, F. G. M., Pinto, F. A. G. D. L. S., Colaço, V. H. & Teixeira, Z. V.
Fundação para a Ciência e a Tecnologia
1/01/20 → 31/12/23
Project: Research
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Making word-of-mouth impactful: why consumers react more to WOM about experiential than material purchases
Bastos, W. & Moore, S. G., Jun 2021, In: Journal of Business Research. 130, p. 110-123 14 p.Research output: Contribution to journal › Article › peer-review
20 Citations (Scopus) -
A new look at employee happiness: how employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Bastos, W. & Barsade, S. G., Nov 2020, In: Organizational Behavior and Human Decision Processes. 161, p. 176-187 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus)1 Downloads -
Consumers gain equivalent levels of happiness from sharing about an experience and an object
Bastos, W., 7 Jan 2020, In: European Journal of Marketing. 54, 1, p. 49-78 30 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)8 Downloads -
Want to make me happy? Tell me about your experiences but not your objects
Bastos, W., 1 Sept 2020, In: Journal of Consumer Affairs. 54, 3, p. 978-1001 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Citations (Scopus)8 Downloads -
“Speaking of purchases”: how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
Bastos, W., May 2020, In: Journal of Interactive Marketing. 50, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile14 Citations (Scopus)6 Downloads