Research output per year
Research output per year
Personal profile
Research interests
Experiential and Material Purchases
Happiness/Well-Being
Word-of-Mouth/Interpersonal Communication
Branding
Education/Academic qualification
PhD, University of Arizona
Award Date: 1 May 2013
Master, University of Texas at San Antonio
Award Date: 10 Dec 2005
Bachelor, University of Texas at San Antonio
Award Date: 10 Jul 2003
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Making word-of-mouth impactful: why consumers react more to WOM about experiential than material purchases
Bastos, W. & Moore, S. G., Jun 2021, In: Journal of Business Research. 130, p. 110-123 14 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
A new look at employee happiness: how employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Bastos, W. & Barsade, S. G., Nov 2020, In: Organizational Behavior and Human Decision Processes. 161, p. 176-187 12 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Consumers gain equivalent levels of happiness from sharing about an experience and an object
Bastos, W., 7 Jan 2020, In: European Journal of Marketing. 54, 1, p. 49-78 30 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile5 Citations (Scopus) -
Want to make me happy? Tell me about your experiences but not your objects
Bastos, W., 1 Sep 2020, In: Journal of Consumer Affairs. 54, 3, p. 978-1001 24 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile6 Citations (Scopus) -
“Speaking of purchases”: how conversational potential determines consumers' willingness to exert effort for experiential versus material purchases
Bastos, W., May 2020, In: Journal of Interactive Marketing. 50, p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)