Projects per year
Personal profile
Biography
Experiential and Material Purchases
Happiness/Well-Being
Word-of-Mouth/Interpersonal Communication
Branding
Education/Academic qualification
PhD, PhD in Marketing, University of Arizona
Award Date: 1 May 2013
Master, MBA - Marketing, University of Texas at San Antonio
Award Date: 10 Dec 2005
Bachelor, International Business-Management, University of Texas at San Antonio
Award Date: 10 Jul 2003
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Projects
- 1 Active
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CUBE: Católica Lisbon Research Unit in Business and Economics
Machado, F. (PI), Aranda, A. M. (Researcher), Costa, A. I. D. A. (Researcher), Martins, A. P. (Researcher), Bernard, A. (Researcher), Fidalgo, A. (Researcher), Reis, C. (Researcher), Abecassis-Moedas, C. (Researcher), Santos, C. (Researcher), Tran, D. (Researcher), Fernandes, D. (Researcher), Bonfim, D. (Researcher), Schliephake, E. (Researcher), Kalogirou, F. (Researcher), Reis, F. (Researcher), Santos, F. (Researcher), Machado, F. (Researcher), Sguera, F. (Researcher), Cerqueiro, G. (Researcher), Reis, H. (Researcher), Barreto, I. (Researcher), Silva, J. (Researcher), Salvado, J. C. (Researcher), Neves, J. C. D. (Researcher), Gijsbrechts, J. (Researcher), Stahl, J. (Researcher), Guedes, J. C. (Researcher), Faias, J. (Researcher), Wagner, L. (Researcher), Correia, I. (Researcher), Saldanha, M. F. (Researcher), Fontes, J. C. (Researcher), Modesto, L. (Researcher), Meira, M. (Researcher), Matos, M. G. D. (Researcher), Gouveia, M. (Researcher), Kozeniauskas, N. (Researcher), Bertani, N. (Researcher), Couzoff, P. (Researcher), Barroso, P. (Researcher), Encarnação, P. (Researcher), Raposo, P. (Researcher), Teles, P. (Researcher), Bastos, W. (Researcher), Bohnsack, R. (Researcher), Vale, R. C. D. (Researcher), Ferreira, R. (Researcher), Lloyd-Braga, T. (Researcher), Ramus, T. (Researcher), Colaço, V. H. (Researcher), Cavicchini, A. (Researcher), Parada, P. (Researcher), Pieters, R. (Researcher), Pinto, F. S. (Researcher), Colaço, V. H. (Researcher) & Venter, Z. (Researcher)
1/01/20 → 31/12/25
Project: Research
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Extroverts perceive purchases more experientially and attain greater happiness from them
Bastos, W. & Machado, F., Oct 2025, In: Journal of the Association for Consumer Research. 10, 4, p. 355-368 14 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
The materialization of experiences: how perceived experience depth increases consumers' preference for unique objects
Ryu, S. Y., Bastos, W. & Oh, T. T., Oct 2025, In: Journal of the Association for Consumer Research. 10, 4, p. 406-418 13 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Making word-of-mouth impactful: why consumers react more to WOM about experiential than material purchases
Bastos, W. & Moore, S. G., Jun 2021, In: Journal of Business Research. 130, p. 110-123 14 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile46 Citations (Scopus)114 Downloads -
A new look at employee happiness: how employees’ perceptions of a job as offering experiences versus objects to customers influence job-related happiness
Bastos, W. & Barsade, S. G., Nov 2020, In: Organizational Behavior and Human Decision Processes. 161, p. 176-187 12 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile22 Citations (Scopus)31 Downloads -
Consumers gain equivalent levels of happiness from sharing about an experience and an object
Bastos, W., 7 Jan 2020, In: European Journal of Marketing. 54, 1, p. 49-78 30 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile17 Citations (Scopus)30 Downloads