O papel da psicologia do consumidor na promoção da escolha de refeições saudáveis através da utilização de aplicações móveis

Using consumer psychology to promote healthier meal choices through mobile app useBreve descrição do projetoE-PRIMEMEAL investigates the effectiveness of digitally-mediated, behavioral changeinterventions in promoting consumers? self-regulation of healthy food shopping andmeal preparation habits. Its ultimate goal is to design, develop and validate a set ofengaging mobile app functionalities, based on tailored behavioral change techniques,which successfully and sustainably stimulate healthy eating among different consumergroups and thereby help fight the obesity epidemic. To this end, a multidisciplinary teamof Portuguese and French academics, with high expertise in psychology (consumer,health, social, cognitive), sociology, nutrition (food science, dietetics, neurobiology& neurophysiology), behaviour change and public health will work together with ahighly specialized marketing agency (social networked media, digital content, softwaredevelopment) in Lisbon in a sequential R&DI process. Outcomes are a functional app &database of crosscultural interventions feeding future studies.