Original language | Portuguese |
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Title of host publication | Marketing e Comunicação |
Subtitle of host publication | desafios da globalização |
Place of Publication | Lisbon |
Publisher | Escolar Editora |
Pages | 277-305 |
Volume | 1 |
ISBN (Print) | 978-972-592-383-2 |
Publication status | Published - 2013 |
Keywords
- Ethics
- Social responsibility
- Media
- Social construction of the reality