| Original language | Portuguese |
|---|---|
| Title of host publication | Marketing e Comunicação |
| Subtitle of host publication | desafios da globalização |
| Place of Publication | Lisbon |
| Publisher | Escolar Editora |
| Pages | 277-305 |
| Volume | 1 |
| ISBN (Print) | 978-972-592-383-2 |
| Publication status | Published - 2013 |
Keywords
- Ethics
- Social responsibility
- Media
- Social construction of the reality
Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver