@inproceedings{f449651677174696ba71d8d3fcf0295a,
title = "A bibliometric study of female plus size consumer challenge in the USA and Brazil",
abstract = "In Brazil overwieght people represent 58,2%, in the USA 40% of women{\textquoteright}s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don{\textquoteright}t understand them.",
keywords = "Consumer behavior, Fashion, Plus size",
author = "B{\"u}ttner, {Ana Julia} and Linardi, {Marcelo Augusto} and Suzane Strehlau",
year = "2019",
month = jul,
day = "11",
doi = "10.15444/gfmc2019.06.08.03",
language = "English",
series = "Global Fashion Management Conference",
publisher = "Global Alliance of Marketing & Management Associations",
pages = "681--694",
booktitle = "2019 Global Fashion Management Conference at Paris",
}
