Abstract
In Brazil overwieght people represent 58,2%, in the USA 40% of women’s population. Plus size is a standard of USA fashion industry that applies to woman who wears more than 12, and in Brazil it begins on 44. They are frustrated, because retails provide few options and don’t understand them.
| Original language | English |
|---|---|
| Title of host publication | 2019 Global Fashion Management Conference at Paris |
| Publisher | Global Alliance of Marketing & Management Associations |
| Pages | 681-694 |
| Number of pages | 14 |
| DOIs | |
| Publication status | Published - 11 Jul 2019 |
| Externally published | Yes |
Publication series
| Name | Global Fashion Management Conference |
|---|---|
| ISSN (Print) | 2288-825X |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 17 Partnerships for the Goals
Keywords
- Consumer behavior
- Fashion
- Plus size
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