A Cauda Longa das Técnicas de Monitoramento de Redes Sociais

Translated title of the contribution: The Long Tail of Social Media Monitoring Techniques

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Abstract

Social media monitoring techniques collect, storage and provide automated
reports on UGC on the Internet. This paper investigates the possibility of
organizing knowledge about the social media monitoring techniques through
referrals, “quote” on the Internet, in the current context. The hypothesis is that
this kind of knowledge outlines similar behavior of a “long tail”. Methodology:
hyperlinks analysis applied to intentional sample of 10,642 links sub-sample of
sixteen hundred links. Results showed 2,139 citations techniques while there
quotes concentrations that target only 25% of them.
Translated title of the contributionThe Long Tail of Social Media Monitoring Techniques
Original languagePortuguese
Title of host publicationAnais do XIV Congresso Internacional IBERCOM - Comunicação Cultura e Mídias Sociais
EditorsMaria Immacolata Vassalo de Lopes, Richard Romancini
Place of PublicationSão Paulo
PublisherEscola de Comunicações e Artes - ECA
Chapter1
Pages289-299
Number of pages10
Volume1
Edition1
ISBN (Electronic)9788572051507
Publication statusPublished - 2015
Externally publishedYes
EventXIV Congresso Internacional IBERCOM - São Paulo, São Paulo, Brazil
Duration: 31 Mar 20152 Apr 2015

Conference

ConferenceXIV Congresso Internacional IBERCOM
Country/TerritoryBrazil
CitySão Paulo
Period31/03/152/04/15

Keywords

  • Social media monitoring
  • Epistemology
  • Social media marketing
  • Social media metrics
  • Social media techniques

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