A Cauda Longa das Técnicas de Monitoramento de Redes Sociais

Cláudia Freire

A Cauda Longa das Técnicas de Monitoramento de Redes Sociais

Translated title of the contribution: The Long Tail of Social Media Monitoring Techniques

Cláudia Freire

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

46 Downloads

Abstract

Social media monitoring techniques collect, storage and provide automated
reports on UGC on the Internet. This paper investigates the possibility of
organizing knowledge about the social media monitoring techniques through
referrals, “quote” on the Internet, in the current context. The hypothesis is that
this kind of knowledge outlines similar behavior of a “long tail”. Methodology:
hyperlinks analysis applied to intentional sample of 10,642 links sub-sample of
sixteen hundred links. Results showed 2,139 citations techniques while there
quotes concentrations that target only 25% of them.

Translated title of the contribution	The Long Tail of Social Media Monitoring Techniques
Original language	Portuguese
Title of host publication	Anais do XIV Congresso Internacional IBERCOM - Comunicação Cultura e Mídias Sociais
Editors	Maria Immacolata Vassalo de Lopes, Richard Romancini
Place of Publication	São Paulo
Publisher	Escola de Comunicações e Artes - ECA
Chapter	1
Pages	289-299
Number of pages	10
Volume	1
Edition	1
ISBN (Electronic)	9788572051507
Publication status	Published - 2015
Externally published	Yes
Event	XIV Congresso Internacional IBERCOM - São Paulo, São Paulo, Brazil Duration: 31 Mar 2015 → 2 Apr 2015

Conference

Conference	XIV Congresso Internacional IBERCOM
Country/Territory	Brazil
City	São Paulo
Period	31/03/15 → 2/04/15

Keywords

Social media monitoring
Epistemology
Social media marketing
Social media metrics
Social media techniques

Access to Document

43331371Final published version, 572 KBLicence: CC BY

Cite this

@inproceedings{5709087dfba945f5b9bb5a9597332903,

title = "A Cauda Longa das T{\'e}cnicas de Monitoramento de Redes Sociais",

abstract = "Social media monitoring techniques collect, storage and provide automatedreports on UGC on the Internet. This paper investigates the possibility oforganizing knowledge about the social media monitoring techniques throughreferrals, “quote” on the Internet, in the current context. The hypothesis is thatthis kind of knowledge outlines similar behavior of a “long tail”. Methodology:hyperlinks analysis applied to intentional sample of 10,642 links sub-sample ofsixteen hundred links. Results showed 2,139 citations techniques while therequotes concentrations that target only 25% of them.",

keywords = "Social media monitoring, Epistemology, Social media marketing, Social media metrics, Social media techniques",

author = "Cl{\'a}udia Freire",

year = "2015",

language = "Portuguese",

volume = "1",

pages = "289--299",

editor = "Lopes, {Maria Immacolata Vassalo de} and Richard Romancini",

booktitle = "Anais do XIV Congresso Internacional IBERCOM - Comunica{\c c}{\~a}o Cultura e M{\'i}dias Sociais",

publisher = "Escola de Comunica{\c c}{\~o}es e Artes - ECA",

edition = "1",

note = "XIV Congresso Internacional IBERCOM ; Conference date: 31-03-2015 Through 02-04-2015",

}

A Cauda Longa das Técnicas de Monitoramento de Redes Sociais. / Freire, Cláudia.
Anais do XIV Congresso Internacional IBERCOM - Comunicação Cultura e Mídias Sociais. ed. / Maria Immacolata Vassalo de Lopes; Richard Romancini. Vol. 1 1. ed. São Paulo: Escola de Comunicações e Artes - ECA, 2015. p. 289-299 27.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - A Cauda Longa das Técnicas de Monitoramento de Redes Sociais

AU - Freire, Cláudia

PY - 2015

Y1 - 2015

N2 - Social media monitoring techniques collect, storage and provide automatedreports on UGC on the Internet. This paper investigates the possibility oforganizing knowledge about the social media monitoring techniques throughreferrals, “quote” on the Internet, in the current context. The hypothesis is thatthis kind of knowledge outlines similar behavior of a “long tail”. Methodology:hyperlinks analysis applied to intentional sample of 10,642 links sub-sample ofsixteen hundred links. Results showed 2,139 citations techniques while therequotes concentrations that target only 25% of them.

AB - Social media monitoring techniques collect, storage and provide automatedreports on UGC on the Internet. This paper investigates the possibility oforganizing knowledge about the social media monitoring techniques throughreferrals, “quote” on the Internet, in the current context. The hypothesis is thatthis kind of knowledge outlines similar behavior of a “long tail”. Methodology:hyperlinks analysis applied to intentional sample of 10,642 links sub-sample ofsixteen hundred links. Results showed 2,139 citations techniques while therequotes concentrations that target only 25% of them.

KW - Social media monitoring

KW - Epistemology

KW - Social media marketing

KW - Social media metrics

KW - Social media techniques

M3 - Conference contribution

VL - 1

SP - 289

EP - 299

BT - Anais do XIV Congresso Internacional IBERCOM - Comunicação Cultura e Mídias Sociais

A2 - Lopes, Maria Immacolata Vassalo de

A2 - Romancini, Richard

PB - Escola de Comunicações e Artes - ECA

CY - São Paulo

T2 - XIV Congresso Internacional IBERCOM

Y2 - 31 March 2015 through 2 April 2015

ER -

A Cauda Longa das Técnicas de Monitoramento de Redes Sociais

Abstract

Conference

Keywords

Access to Document

Fingerprint

Cite this