@inbook{6fb4051a4cef4b9c859acc4eac8db1b6,
title = "A comunica{\c c}{\~a}o organizacional estrat{\'e}gica: uma reflex{\~a}o aplicada ao transm{\'e}dia",
author = "Andrade, \{Jos{\'e} Gabriel\}",
year = "2023",
language = "Portuguese",
isbn = "9786586963670",
pages = "81--94",
editor = "Marques, \{{\^A}ngela Cristina Salgueiro\} and Generoso, \{Isaura Mour{\~a}o\} and Oliveira, \{Ivone de Lourdes\}",
booktitle = "Pesquisar em contextos de exce{\c c}{\~a}o",
publisher = "Universidade Federal de Minas Gerais",
address = "Brazil",
edition = "1",
}