A construção da identidade organizacional nas universidades públicas portuguesas: à procura de uma definição

In recent decades, organizations have witnessed a considerable growth of interest in the management of their identities. The creation of visions, values, goals and missions that meet society’s expectations has been an ongoing concern, particularly within public institutions, which have sought to achieve their legitimacy with audiences that are increasingly attentive and demanding. In this paper, we seek to deconstruct this relationship between Organizational Identity and Legitimacy, having as object of study public universities. To this end, we engage in a debate around the state of the art and the evolution of the field of Organizational Identity studies, through which we base ourselves to propose a notion of identity adapted to the context of public universities.