Abstract
Epistemological aspects about social media monitoring methods and techniques to observe television audience in Brazil. This article presents a reflection on the tools, metrics, and user-generated content by telenovela fans. Recent publications about social media monitoring tools seem to have a lack critical review and epistemological reflection on the use of methods that come from different scientific fields. The need to incorporate the epistemological level of procedures and technical instruments into internet studies is defended. By way of illustration, we analyze the application of software to analyze the content generated by communities of fans of three Brazilian telenovelas on social networks.
| Translated title of the contribution | The epistemological dimension of online monitoring: for a critical study of internet research techniques |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 1-19 |
| Number of pages | 19 |
| Journal | Anais Encontro Anual Associação Nacional dos Programas de Pós-Graduação em Comunicação |
| Volume | 21 |
| Publication status | Published - 2012 |
| Externally published | Yes |
| Event | XXI Anual Meeting COMPÓS - Minas Gerais, Juiz de Fora, Brazil Duration: 12 Jun 2012 → 15 Jun 2012 Conference number: 21 https://proceedings.science/compos-2012 |
Keywords
- Social Media Metrics
- Fandom
- Telenovela
- Social Media Monitoring
- Social media marketing
- Research methodology
- Research methods