A Dimensão Epistemológica do Monitoramento Online: Um estudo crítico das técnicas de pesquisa na internet

Translated title of the contribution: The Epistemological Dimension of Online Monitoring: A critical study of internet search techniques

Cláudia Freire, Maria Immacolata Vassallo de Lopes*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Downloads

Abstract

Epistemological aspects linked to methods, techniques, and tools of online monitoring of the television audience in Brazil. The article presents a reflection on the tools, measurements, and monitoring of materials generated by users and fans in social networks of television fiction. Recent publications propose a critical review of the lack of epistemological reflection on the use of different methods that come from scientific fields. Defend the need to incorporate the epistemological level of procedures and technical instruments in internet studies. By way of illustration, application software on the content generated by communities of fans of three Brazilian telenovelas on social networks. fans* Maria Immacolata Vassallo de Lopes holds a master's degree in Communication Sciences (USP) and a postdoctoral degree from the University of Florence (Italy). She is currently a professor at the School of Communications and Arts at USP. She has experience in the field of Communication, with an emphasis on Communication Epistemology, Communication Theory and Communication Research Methodology. She is the coordinator of the Postgraduate Program in Communication Sciences, of the Telenovela Studies Center and the Communication Field Studies Center (USP). Member of the Board of Curators of INTERCOM as former president of the entity, of the editorial board of national and international journals. Director of MATRIZes, Journal of the Postgraduate Program in Communication Sciences at USP. She is a researcher at CNPq 1A.** Claudia Pontes Freire is a doctoral student at the Graduate Program in Communication Sciences-PPGCom- at the School of Communications and Arts at the University of São Paulo. Area of ​​Concentration: Theory and Research in Communication. Line of Research: Epistemology, Theory and Methodology of Communication. Research Project: Telenovela and Social Networks: longitudinal study of the reception of Brazilian telenovelas on social networks - Facebook, YouTube and Twitter from 2010 to 2013. Social Networks, Reception Studies, Research Methodology in Social Networks.
Translated title of the contributionThe Epistemological Dimension of Online Monitoring: A critical study of internet search techniques
Original languagePortuguese
Title of host publicationComunicación, Cultura e Esferas de Poder
EditorsMargarida Ledo Andión, Maria Immacolata Vassallo de Lopes
Place of PublicationSao Paulo, Brazil
PublisherAssibercom
Chapter12
Pages229-251
Number of pages22
Volume1
Edition1
ISBN (Electronic)978-85-7205-131-6
ISBN (Print) 978-85-7205-130-9
Publication statusPublished - 2015

Keywords

  • Epistemological Critique
  • Research Techniques
  • Social Media Monitoring
  • Social Media Metrics
  • Fandom

Fingerprint

Dive into the research topics of 'The Epistemological Dimension of Online Monitoring: A critical study of internet search techniques'. Together they form a unique fingerprint.

Cite this