A emergência da rádio e a vulgarização do entretenimento no lar

This article analyses the changes in daily life caused by the development of radio: the first means of mass communication to reach into people’s homes. Besides making an important contribution towards the commodification of leisure in the 1920s and 1930s, radio broadcasting was responsible for changes in family and social organisation taking entertainment, which was previously confined to public spaces, into the heart of family life. Radio stations in the first half of the twentieth century, besides giving local events a national dimension, were also a major factor in the promotion of national identity in various countries. This was primarily due to their ability to attract a large number of listeners, made possible by the implementation of programming strategies based on the broadcast of content of a popular nature, thus decisively contributing to the affirmation of mass culture.