A expressão da ética e da responsabilidade social na comunicação das organizações

This paper seeks to reflect on the relationship between communication, ethics and organizational social responsibility (OSR) in the business context. Alerted by the frequent treatment of the subject in the media, by the public expressions of ethical organizational behavior, by the increase of internal codes of ethics, by the profusion of training programs in ethics and OSR, and even by the greater public demands of organizational transparency, we placed ethics at the core of this theoretical research, which started from the following research question: how do we decode the expression of ethics and social responsibility in the communication of contemporary organizations? To respond to this concern, we immersed ourselves in the literature on the subject and here we translate what is our thinking about ethical communication and communication of ethics in business organizations. For this analysis several authors and studies gave precious contributions, which allowed us to reach a model for a responsible business communication. Without aiming to express an absolutely normative position on the subject, we sought to raise some questions and analyze positive practices that help companies to be responsible ‘citizen-organizations’.