A importância do marketing relacional em bibliotecas universitárias

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Original language	Portuguese
Title of host publication	Marketing
Subtitle of host publication	discussões contemporâneas
Editors	Elói Martins Senhoras
Place of Publication	Boa Vista
Publisher	Editora IOLE
Chapter	5
Pages	127-149
Number of pages	23
ISBN (Print)	9786599835865
Publication status	Published - 18 Nov 2022

Access to Document

@inbook{bee63905a841425dba4c6a3feef03826,

title = "A import{\^a}ncia do marketing relacional em bibliotecas universit{\'a}rias",

author = "Elisabeth Figueiredo and C{\'e}lia Ribeiro and Clotilde Passos and Pereira, \{Paulo Almeida\}",

year = "2022",

month = nov,

day = "18",

language = "Portuguese",

isbn = "9786599835865",

pages = "127--149",

editor = "\{Martins Senhoras\}, El{\'o}i",

booktitle = "Marketing",

publisher = "Editora IOLE",

address = "Brazil",

}