A indústria 4.0 como vantagem competitiva no setor automóvel

Translated title of the contribution: Industry 4.0 as a competitive advantage in the automotive sector

Mariana Pais, Clotilde Passos

Research output: Contribution to journalArticlepeer-review



The implementation of Industry 4.0 in the automotive sector has been a need felt by all organisations in the sector. In this sense, a case study is carried out with a qualitative approach, with the aim of assessing the extent to which Industry 4.0 technologies constitute a competitive advantage in the automotive sector. For data collection six interviews were conducted with employees of the company Stellantis Mangualde, responsible for implementing the INDTECH 4.0 project. The collected data were subjected to a content analysis and explained with the literature review. Data collection allowed the identification of the implemented Industry 4.0 technologies, advanced Robotics - robots in the hardware, painting and assembly sections, Big Data and Internet of Things (IoT). The results allowed us to conclude that the most obvious advantages were: production with less effort; reduction of costs and production time; increase in production volume; improvement in industrial performance; elimination of operations in the production process that are harmful to the operators' health; improvement in working conditions and an increase in employee motivation, factors that constitute competitive advantages and contribute to the company's competitiveness. The adoption of technology for managing Big Data resulted in a profound contribution to controlling operations and supporting decision-making. The study provides useful information to managers in the sector and contributes to the advancement of knowledge on the subject.
Translated title of the contributionIndustry 4.0 as a competitive advantage in the automotive sector
Original languagePortuguese
Pages (from-to)347-373
Number of pages27
JournalGestão e Desenvolvimento
Issue number31
Publication statusPublished - 9 May 2023


  • Industry 4.0
  • Industry 4.0 technologies
  • Competitiveness of organisations
  • Competitive advantage
  • Information management in the automotive sector


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