Projects per year
Abstract
This work deals with the study of the Five Competitive Forces Porter in the bakery sector in the city of Sobral - Ce. It aims to analyze the perception of businessmen regarding the performance of these forces on the local industry. As a theoretical framework, the study begins with an approach about the Five Competitive Forces Porter as a tool for strategic planning and characterization of each of these forces. The empiric study dedicated part presents the results of a quantitative research study conducted with entrepreneurs’ bakeries using a statistical tool that enables secure data analysis (Chi-Square), which reveal the perceptions of the same about the intensity of Porter forces within the industry in the city of Sobral. With the information obtained, it was concluded that only one of them has a strong presence in the sector. The others, in the view of entrepreneurs, have a timid performance. These forces with acting shy and little aggressive, currently cannot be seen as a threat, but in the long run they can restructure and strongly reach the sector's performance.
| Translated title of the contribution | The influence and perception of the five competitive forces of Michael Porter in the Sobral baking sector – Ceará |
|---|---|
| Original language | Portuguese |
| Pages (from-to) | 25-50 |
| Number of pages | 25 |
| Journal | Revista Internacional de Ciências, Tecnologia e Sociedade |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jan 2020 |
Keywords
- Competitive forces
- Baking
- Strategies
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- 2 Active
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CITAR: Research Center for Science and Technology of the Arts
Vieira, E. (PI), Nobre da Silva Pais, A. M. (Other career/Public sector), Filipe, C. (Private Sector), Serra, S. (Assistant Professor), Baltazar, A. (Assistant Professor), Lobo, C. (Invited Assistant Professor), Carmona, C. R. (Assistant Professor), Sá, C. (Assistant Professor), Sousa, G. V. E. (Full Professor), Pereira, H. M. (Assistant Professor), Neves, J. (Invited Assistant Professor), Teixeira, J. (Invited Assistant Professor), Gomes, J. A. (Invited Assistant Professor), Carvalho, J. V. (Invited Assistant Professor), Castro, L. (Assistant Professor), Teixeira, L. (Assistant Professor), Aguiar, M. (Assistant Professor), Crespo, N. (Assistant Professor), Camarneiro, N. (Invited Assistant Professor), Costa, P. R. (Invited Assistant Professor), Pestana, P. D. (Invited Assistant Professor), Alves, P. (Invited Assistant Professor), Kunz, S. (Assistant Professor), Neves, S. (Invited Assistant Professor), Coutinho, V. M. (Invited Assistant Professor), Galán-Pérez, A. (Private Sector), Rangel, A. (Professor non-higher education), Natálio, C. (Researcher), Henriques, F. (Researcher), Afonso Lopes, M. I. (Private Sector), Bordalo, R. (Researcher) & Lammeren, S. R. L. V. (Researcher)
1/01/20 → 31/12/24
Project: Research
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CEFH: Centre for Philosophical and Humanistic Studies
Soares da Silva, A. (PI), Nobre, B. (Researcher), Melo, A. M. M. (Researcher), Dias, P. C. (Researcher), Balsas, Á. (Assistant Professor), Pereira, A. (Researcher), Lind, A. G. (Researcher), Azevedo, Â. (Researcher), Leite, Â. (Researcher), Pinto, A. P. (Researcher), Henriques, M. (Researcher), Gonçalves, A. (Researcher), Maia, B. R. (Researcher), Cardoso, C. P. (Researcher), Estevão, C. (Researcher), Morais, C. B. (Researcher), Morujão, C. (Researcher), Macedo, C. D. C. M. (Researcher), Costa, E. C. V. (Researcher), Morgado, E. (Researcher), Raguso, F. (Researcher), Oliveira, F. (Researcher), Bolinhas, I. (Researcher), Oliveira, Í. M. (Researcher), Silva, J. A. O. C. D. (Researcher), Pinto, J. C. O. (Researcher), Braga, J. P. (Researcher), Martins, J. C. D. O. (Researcher), Lopes, J. M. M. (Researcher), Lóia, L. (Researcher), Gil, M. M. (Researcher), Antunes da Cunha, M. (Researcher), Pimentel, M. C. (Researcher), Pulido, M. (Researcher), Lopes, M. J. F. (Researcher), Magalhães, L. (Researcher), Gonçalves, M. (Researcher), Peixoto, R. (Researcher), Novais, R. A. (Researcher), Dimas, S. (Researcher), Afonso, S. (Researcher), Relvas, S. R. (Researcher), Filho, A. L. S. (Student), Antunes, A. (Student), Galvão, A. I. (Student), Lemos, C. F. D. L. R. (Student), Tages, E. (Student), Lima, J. B. C. (Student), Vale, M. J. P. M. M. D. (Student), Moura, M. (Student), Oliveira, P. (Student), Batista, R. B. (Student), Cunha, R. (Student), Costa, S. (Student), Fernandes, S. (Student), Souza, T. P. D. (Student), Mevis, A. (Student), Abrantes, A. M. (Researcher), Salazar, A. M. P. L. (Researcher), Pessôa, C. (Researcher), Duque, J. M. (Researcher), Rodrigues, A. (Researcher), Esteves, A. (Researcher), Silva, C. V. D. (Researcher), Marques, E. (Researcher), Andrade, J. G. (Researcher), Expósito, N. (Researcher), McDade, P. (Researcher), Petrella, S. (Researcher), Gouveia, S. S. (Researcher), Gama, J. (Emeritus Professor), Castillo, J. A. G. D. (Researcher), Brito, J. H. S. D. (Emeritus Professor), Pinto, J. R. C. (Emeritus Professor), Júnior, M. G. S. (Emeritus Professor), Lobo, F. (Researcher), Garcia, M. R. D. S. (Emeritus Professor), Mota, S. M. (Researcher), Mineiro, A. (Researcher), López-Sánchez, C. (Student), Costa, C. S. (Student), Mamas, C. (Researcher), Rodrigues, C. D. J. M. (Student), Coutinho, E. R. M. (Student), Albuquerque, E. (Student), Brunetto, G. M. (Student), Mello, H. (Student), Júnior, H. D. A. (Researcher), Bazmandegan, M. (Student), Brandão, M. C. (Student), Forjaz, M. J. B. P. (Student), Abraçado, J. (Student), Oliveira, M. R. D. (Student), Rúbio, M. G. (Student), Akoni-Mensah, M. (Student), Rocha, R. B. D. (Student), Tralhão, C. (Researcher), Costa, A. (Researcher) & Silva, S. (PI)
1/01/20 → 31/12/24
Project: Research