A influência e a percepção das cinco forças competitivas de Michael Porter: um estudo no setor empresarial de Sobral - CE

This work deals with the study of Porter's Five Competitive Forces in the business sector (breadmaking) of the city of Sobral - CE, with the objective of analyzing the entrepreneurs' perception regarding the performance of these forces in the local sector. As a theoretical reference, the study begins with an approach regarding the Five Porter Competitive Forces as an instrument for strategic planning and a characterization of each of these forces. The part devoted to the empirical study brings the results of a quantitative research carried out with the entrepreneurs of the bakeries using a statistical instrument that allows a safe analysis of the data (Chi-Square Test), which reveal their perceptions about the intensity of the Forces of Porter within the sector in the city of Sobral. With the information obtained, it was possible to conclude that only one of them has strong performance in the sector. The others, in the view of the entrepreneurs, present a timid performance. These timid, low-aggressive forces today may not be seen as threats, but in the long run they can restructure and strongly achieve industry performance.