A "nova classe média" e as redes sociais potencializam a ficção televisiva

Cláudia Freire; Maria Immacolata Vassallo de Lopes; Maria Cristina Palma Mungioli; Clarice G. Alves; Helen N. Suzuki; Ligia Maria Prezia Lemos; Neide Arruda; Sílvia Torreglossa

A "nova classe média" e as redes sociais potencializam a ficção televisiva

Translated title of the contribution: The "new middle-class" and social networks leverage television fiction

Cláudia Freire, Maria Immacolata Vassallo de Lopes, Maria Cristina Palma Mungioli, Clarice G. Alves, Helen N. Suzuki, Ligia Maria Prezia Lemos, Neide Arruda, Sílvia Torreglossa

Research Centre for Communication and Culture (CECC)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

17 Downloads

Abstract

The theme of the “new middle class” sounded as a strong metaphor about what is most distinctive in the current context of Brazilian society. He updates what Martín-Barbero (2001) pointed out in melodrama as a way of recovering popular memory and a way of indicating the “ways of the people's presence in the mass”. What would be at stake in melodrama, according to the author, is the “drama of recognition”, a metaphor that we can use for some signs of identity of this new part of the population that demands recognition both symbolic, that is, media, and real, materialized. in the entry of 40 million Brazilians into the labor and consumer markets. The year 2011 can be considered the “year of social networks”. In a very short time, Brazilians became the third social network user and Brazil the seventh world internet. Broadband expansion already points to the internet as the fastest growing media in the country. The direct conversations
and indirect information about the telenovela notably expand the repertoire
shared and make the social semiosis linked to fictional contents.

Translated title of the contribution	The "new middle-class" and social networks leverage television fiction
Original language	Portuguese
Title of host publication	Transnacionalização da Ficção Televisiva nos Países Ibero-Americanos
Editors	Maria Immacolata Vassallo de Lopes, Guilhermo Orozco-Gómez
Publisher	Sulina
Chapter	2
Pages	129-174
Number of pages	45
ISBN (Electronic)	978-85-205-0663-9
Publication status	Published - 2012
Event	VII Seminário Internacional Obitel - Federal University of Rio de Janeiro, Rio de Janeiro, Brazil Duration: 23 Aug 2012 → 24 Aug 2012 Conference number: VII http://redeglobo.globo.com/globouniversidade/noticia/2012/08/saiba-como-foi-o-primeiro-dia-do-vii-seminario-internacional-obitel.html

Seminar

Seminar	VII Seminário Internacional Obitel
Abbreviated title	OBITEL 2012
Country/Territory	Brazil
City	Rio de Janeiro
Period	23/08/12 → 24/08/12
Internet address	http://redeglobo.globo.com/globouniversidade/noticia/2012/08/saiba-como-foi-o-primeiro-dia-do-vii-seminario-internacional-obitel.html

Keywords

Television ficcion
Social networks
Transnacionalization
Middle-class
Brazil

Access to Document

The new middle-class and social networks leverage television fictionLicence: CC BY-ND

Cite this

@inbook{0b0a5acf70ef4e09bdf487fb25106d8d,

title = "A {"}nova classe m{\'e}dia{"} e as redes sociais potencializam a fic{\c c}{\~a}o televisiva",

abstract = "The theme of the “new middle class” sounded as a strong metaphor about what is most distinctive in the current context of Brazilian society. He updates what Mart{\'i}n-Barbero (2001) pointed out in melodrama as a way of recovering popular memory and a way of indicating the “ways of the people's presence in the mass”. What would be at stake in melodrama, according to the author, is the “drama of recognition”, a metaphor that we can use for some signs of identity of this new part of the population that demands recognition both symbolic, that is, media, and real, materialized. in the entry of 40 million Brazilians into the labor and consumer markets. The year 2011 can be considered the “year of social networks”. In a very short time, Brazilians became the third social network user and Brazil the seventh world internet. Broadband expansion already points to the internet as the fastest growing media in the country. The direct conversationsand indirect information about the telenovela notably expand the repertoireshared and make the social semiosis linked to fictional contents.",

keywords = "Television ficcion, Social networks, Transnacionalization, Middle-class, Brazil",

author = "Cl{\'a}udia Freire and Lopes, {Maria Immacolata Vassallo de} and Mungioli, {Maria Cristina Palma} and Alves, {Clarice G.} and Suzuki, {Helen N.} and Lemos, {Ligia Maria Prezia} and Neide Arruda and S{\'i}lvia Torreglossa",

year = "2012",

language = "Portuguese",

pages = "129--174",

editor = "Lopes, {Maria Immacolata Vassallo de} and Guilhermo Orozco-G{\'o}mez",

booktitle = "Transnacionaliza{\c c}{\~a}o da Fic{\c c}{\~a}o Televisiva nos Pa{\'i}ses Ibero-Americanos",

publisher = "Sulina",

note = "VII Semin{\'a}rio Internacional Obitel ; Conference date: 23-08-2012 Through 24-08-2012",

url = "http://redeglobo.globo.com/globouniversidade/noticia/2012/08/saiba-como-foi-o-primeiro-dia-do-vii-seminario-internacional-obitel.html",

}

Freire, C, Lopes, MIVD, Mungioli, MCP, Alves, CG, Suzuki, HN, Lemos, LMP, Arruda, N & Torreglossa, S 2012, A "nova classe média" e as redes sociais potencializam a ficção televisiva. in MIVD Lopes & G Orozco-Gómez (eds), Transnacionalização da Ficção Televisiva nos Países Ibero-Americanos. Sulina, pp. 129-174, VII Seminário Internacional Obitel, Rio de Janeiro, Brazil, 23/08/12.

A "nova classe média" e as redes sociais potencializam a ficção televisiva. / Freire, Cláudia; Lopes, Maria Immacolata Vassallo de; Mungioli, Maria Cristina Palma et al.
Transnacionalização da Ficção Televisiva nos Países Ibero-Americanos. ed. / Maria Immacolata Vassallo de Lopes; Guilhermo Orozco-Gómez. Sulina, 2012. p. 129-174.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - A "nova classe média" e as redes sociais potencializam a ficção televisiva

AU - Freire, Cláudia

AU - Lopes, Maria Immacolata Vassallo de

AU - Mungioli, Maria Cristina Palma

AU - Alves, Clarice G.

AU - Suzuki, Helen N.

AU - Lemos, Ligia Maria Prezia

AU - Arruda, Neide

AU - Torreglossa, Sílvia

N1 - Conference code: VII

PY - 2012

Y1 - 2012

N2 - The theme of the “new middle class” sounded as a strong metaphor about what is most distinctive in the current context of Brazilian society. He updates what Martín-Barbero (2001) pointed out in melodrama as a way of recovering popular memory and a way of indicating the “ways of the people's presence in the mass”. What would be at stake in melodrama, according to the author, is the “drama of recognition”, a metaphor that we can use for some signs of identity of this new part of the population that demands recognition both symbolic, that is, media, and real, materialized. in the entry of 40 million Brazilians into the labor and consumer markets. The year 2011 can be considered the “year of social networks”. In a very short time, Brazilians became the third social network user and Brazil the seventh world internet. Broadband expansion already points to the internet as the fastest growing media in the country. The direct conversationsand indirect information about the telenovela notably expand the repertoireshared and make the social semiosis linked to fictional contents.

AB - The theme of the “new middle class” sounded as a strong metaphor about what is most distinctive in the current context of Brazilian society. He updates what Martín-Barbero (2001) pointed out in melodrama as a way of recovering popular memory and a way of indicating the “ways of the people's presence in the mass”. What would be at stake in melodrama, according to the author, is the “drama of recognition”, a metaphor that we can use for some signs of identity of this new part of the population that demands recognition both symbolic, that is, media, and real, materialized. in the entry of 40 million Brazilians into the labor and consumer markets. The year 2011 can be considered the “year of social networks”. In a very short time, Brazilians became the third social network user and Brazil the seventh world internet. Broadband expansion already points to the internet as the fastest growing media in the country. The direct conversationsand indirect information about the telenovela notably expand the repertoireshared and make the social semiosis linked to fictional contents.

KW - Television ficcion

KW - Social networks

KW - Transnacionalization

KW - Middle-class

KW - Brazil

M3 - Chapter

SP - 129

EP - 174

BT - Transnacionalização da Ficção Televisiva nos Países Ibero-Americanos

A2 - Lopes, Maria Immacolata Vassallo de

A2 - Orozco-Gómez, Guilhermo

PB - Sulina

T2 - VII Seminário Internacional Obitel

Y2 - 23 August 2012 through 24 August 2012

ER -

A "nova classe média" e as redes sociais potencializam a ficção televisiva

Abstract

Seminar

Keywords

Access to Document

Fingerprint

Cite this