A "nova classe média" e as redes sociais potencializam a ficção televisiva

Translated title of the contribution: The "new middle-class" and social networks leverage television fiction

Cláudia Freire, Maria Immacolata Vassallo de Lopes, Maria Cristina Palma Mungioli, Clarice G. Alves, Helen N. Suzuki, Ligia Maria Prezia Lemos, Neide Arruda, Sílvia Torreglossa

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review



The theme of the “new middle class” sounded as a strong metaphor about what is most distinctive in the current context of Brazilian society. He updates what Martín-Barbero (2001) pointed out in melodrama as a way of recovering popular memory and a way of indicating the “ways of the people's presence in the mass”. What would be at stake in melodrama, according to the author, is the “drama of recognition”, a metaphor that we can use for some signs of identity of this new part of the population that demands recognition both symbolic, that is, media, and real, materialized. in the entry of 40 million Brazilians into the labor and consumer markets. The year 2011 can be considered the “year of social networks”. In a very short time, Brazilians became the third social network user and Brazil the seventh world internet. Broadband expansion already points to the internet as the fastest growing media in the country. The direct conversations
and indirect information about the telenovela notably expand the repertoire
shared and make the social semiosis linked to fictional contents.
Translated title of the contributionThe "new middle-class" and social networks leverage television fiction
Original languagePortuguese
Title of host publicationTransnacionalização da Ficção Televisiva nos Países Ibero-Americanos
EditorsMaria Immacolata Vassallo de Lopes, Guilhermo Orozco-Gómez
Number of pages45
ISBN (Electronic)978-85-205-0663-9
Publication statusPublished - 2012
EventVII Seminário Internacional Obitel - Federal University of Rio de Janeiro, Rio de Janeiro, Brazil
Duration: 23 Aug 201224 Aug 2012
Conference number: VII


SeminarVII Seminário Internacional Obitel
Abbreviated titleOBITEL 2012
CityRio de Janeiro
Internet address


  • Television ficcion
  • Social networks
  • Transnacionalization
  • Middle-class
  • Brazil


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