Abstract
During another year of television, 2012 was the stage of two
meaningful facts that will leave a mark both on the industry and the
Brazilian audience. On broadcast TV, it was the thunderous national
phenomenon of the telenovela Avenida Brasil, a major media event,
a TV fiction cornerstone, in short, a “narrative of the nation”. On
pay TV, we saw the growth of national TV production inside an
international space such is the subscription TV services’. Result of
the “new cable law”, this production has a historical opportunity to
create a new standard of television fiction in Brazil. Certainly, these
are the major highlights in 2012.
meaningful facts that will leave a mark both on the industry and the
Brazilian audience. On broadcast TV, it was the thunderous national
phenomenon of the telenovela Avenida Brasil, a major media event,
a TV fiction cornerstone, in short, a “narrative of the nation”. On
pay TV, we saw the growth of national TV production inside an
international space such is the subscription TV services’. Result of
the “new cable law”, this production has a historical opportunity to
create a new standard of television fiction in Brazil. Certainly, these
are the major highlights in 2012.
Translated title of the contribution | Telenovela as a media event |
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Original language | Portuguese |
Title of host publication | Memória Social e Ficção Televisiva nos Países Iberoamericanos |
Editors | Maria Immacolata Vassallo de Lopes, Guillermo Orozco-Gómez |
Publisher | Sulina |
Chapter | 2 |
Pages | 129-166 |
Number of pages | 37 |
ISBN (Electronic) | 978-85-205-0700-X |
Publication status | Published - 2013 |
Event | VIII Seminário Internacional OBITEL: Ficción Televisiva y Memoria Social - Quito, Quito, Ecuador Duration: 17 Sept 2013 → 18 Sept 2013 Conference number: VIII http://www.obitel.net/?event=vii-seminario-internacional-obitel-2&lang=es |
Seminar
Seminar | VIII Seminário Internacional OBITEL |
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Abbreviated title | OBITEL 2013 |
Country/Territory | Ecuador |
City | Quito |
Period | 17/09/13 → 18/09/13 |
Internet address |
Keywords
- Social Memory
- Telenovela
- Media event
- Television Fiction
- Ibero-American Space