Abstraction is for pleasure. Construal level theory and hedonic and utilitarian consumption

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - May 2020
EventBehavioral Decision Research and Management - ESADE Business School, Barcelona, Spain
Duration: 16 Jun 202018 Jun 2020

Conference

ConferenceBehavioral Decision Research and Management
Country/TerritorySpain
CityBarcelona
Period16/06/2018/06/20

Cite this