TY - JOUR
T1 - Acceptance criteria in a promotional tourism demarketing plan
AU - Magalhães, Maria José
AU - Magalhães, Sérgio Tenreiro de
AU - Rodrigues, Carlos
AU - Marques, Susana
N1 - Funding Information:
This work has been supported by COMPETE: POCI-01-0145-FEDER-007043 and FCT – Fundação para a Ciência e Tecnologia within the Project Scope: UID/CEC/00319/ 2013.
Publisher Copyright:
© 2017 The Authors. Published by Elsevier B.V.
Copyright:
Copyright 2018 Elsevier B.V., All rights reserved.
PY - 2017
Y1 - 2017
N2 - In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.
AB - In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.
KW - Acceptance criteria
KW - Acceptance tool
KW - Tourism demarketing
UR - http://www.scopus.com/inward/record.url?scp=85040236845&partnerID=8YFLogxK
U2 - 10.1016/j.procs.2017.11.121
DO - 10.1016/j.procs.2017.11.121
M3 - Conference article
AN - SCOPUS:85040236845
VL - 121
SP - 934
EP - 939
JO - Procedia Computer Science
JF - Procedia Computer Science
T2 - International Conference on ENTERprise Information Systems, CENTERIS 2017, International Conference on Project MANagement, ProjMAN 2017 and International Conference on Health and Social Care Information Systems and Technologies, HCist 2017
Y2 - 8 November 2017 through 10 November 2017
ER -
