Acceptance criteria in a promotional tourism demarketing plan

Maria José Magalhães*, Sérgio Tenreiro de Magalhães, Carlos Rodrigues, Susana Marques

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

8 Citations (Scopus)


In a nature-based demarketing tourism plan the elaboration of promotional products are very important to reach the goals of encourage and awareness tourists to the demarketing measures used. The elaboration of a promotional product involves, in part, a creative process, making the evaluation of the final product subjective and, therefore, compromising the acceptance criteria and the finalization of the project. This work presents a tool for a common issue addressed in promotional tourism demarketing plans: raising environmental awareness. This tool can help to objectivate its acceptance criteria, making the process of acceptance of the final product (the promotional tourism demarketing plan) more objective, predictable and simpler.


  • Acceptance criteria
  • Acceptance tool
  • Tourism demarketing


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