Fingerprint
Dive into the research topics of 'Advancing marketing theory and practice: guidelines for crafting research propositions'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Advancing marketing theory and practice: guidelines for crafting research propositions
Wolfgang Ulaga*, Michael Kleinaltenkamp, Vishal Kashyap, Andreas Eggert
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review
28
Citations
(Scopus)