Abstract
As social beings, we are always seeking for acceptance in society. In the personal or professional life, small or large groups, on or offline, we look for prototypes to identify ourselves and try to incorporate some of its characteristics, aiming to reach this prototypical model. This paper focus on the discourse of the fitness digital influencer Gabriela Pugliesi, on her Instagram posts published in January of 2017. The goal of the study is to create a prototypical structure of the term "happiness", used a lot in her speech through the term "full happiness" and the hashtag #avidaemara. Before the empirical study, theory was analysed to better understand the scenario.
| Original language | Portuguese |
|---|---|
| Title of host publication | Ciências da comunicação |
| Subtitle of host publication | vinte anos de investigação em Portugal |
| Place of Publication | Viseu |
| Publisher | Associação Portuguesa de Ciências da Comunicação |
| Pages | 939-951 |
| ISBN (Print) | 9789899984042 |
| Publication status | Published - 2019 |
| Event | X Congresso da SOPCOM: Ciências da Comunicação: Vinte anos de investigação em Portugal - Instituto Superior Politécnico de Viseu, Viseu, Portugal Duration: 27 Nov 2017 → 29 Nov 2017 |
Conference
| Conference | X Congresso da SOPCOM |
|---|---|
| Country/Territory | Portugal |
| City | Viseu |
| Period | 27/11/17 → 29/11/17 |
Keywords
- Network society
- Prototyping
- Prototype of happiness
- Gabriela Pugliesi