TY - JOUR
T1 - An examination of the higher education satisfaction index as a measure of student satisfaction
AU - Ribeiro, Marco Ferreira
AU - Ribeiro, Célia
AU - Pereira, Paulo
N1 - Publisher Copyright:
© 2023, Marketing Management Association. All rights reserved.
PY - 2023/3/1
Y1 - 2023/3/1
N2 - Purpose of the Study. The primary aim of this research was to introduce and validate the Higher Education Satisfaction Index, a comprehensive instrument designed to assess student satisfaction in academic institutions. Method, Design, and Sample. A total of 2687 higher education students in Portugal participated in the study. They were surveyed using the Higher Education Satisfaction Index. Two independent samples were created, and a confirmatory factor analysis was conducted to test the model, which was composed of four correlated factors: Institutional Integration; Socio-Relational Satisfaction Satisfaction; Expectations of Professional Integration; and Student Personal Resources. Results. The findings indicated strong validity and robustness of the index in gauging student satisfaction across the participating institutions. Value to Marketing Educators. The Higher Education Satisfaction Index stands out as a potent tool for both institutions and researchers. It provides an efficient method to measure student satisfaction, thus aiding academic institutions in improving educational experiences and, subsequently, their overall value proposition to students.
AB - Purpose of the Study. The primary aim of this research was to introduce and validate the Higher Education Satisfaction Index, a comprehensive instrument designed to assess student satisfaction in academic institutions. Method, Design, and Sample. A total of 2687 higher education students in Portugal participated in the study. They were surveyed using the Higher Education Satisfaction Index. Two independent samples were created, and a confirmatory factor analysis was conducted to test the model, which was composed of four correlated factors: Institutional Integration; Socio-Relational Satisfaction Satisfaction; Expectations of Professional Integration; and Student Personal Resources. Results. The findings indicated strong validity and robustness of the index in gauging student satisfaction across the participating institutions. Value to Marketing Educators. The Higher Education Satisfaction Index stands out as a potent tool for both institutions and researchers. It provides an efficient method to measure student satisfaction, thus aiding academic institutions in improving educational experiences and, subsequently, their overall value proposition to students.
KW - Higher education
KW - Higher education satisfaction index
KW - Satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85173823843&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:85173823843
SN - 2326-3296
VL - 31
JO - Journal for Advancement of Marketing Education
JF - Journal for Advancement of Marketing Education
IS - 1
ER -