An integrative model of consumers' intentions to purchase travel online

Suzanne Amaro; Paulo Duarte

doi:10.1016/j.tourman.2014.06.006

An integrative model of consumers' intentions to purchase travel online

Suzanne Amaro^*, Paulo Duarte

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

463 Citations (Scopus)

Abstract

Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.

Original language	English
Pages (from-to)	64-79
Number of pages	16
Journal	Tourism Management
Volume	46
DOIs	https://doi.org/10.1016/j.tourman.2014.06.006
Publication status	Published - Feb 2015
Externally published	Yes

Keywords

Innovations diffusion theory
Intentions to purchase
Online travel shopping
Social media
Technology acceptance model
Theory of planned behaviour
Theory of reasoned action

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10.1016/j.tourman.2014.06.006

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abstract = "Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.",

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AU - Duarte, Paulo

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AB - Grounded in the Theory of Reasoned Action, the Theory of Planned Behaviour, the Technology Acceptance Model and on the Innovation Diffusions Theory, this study proposes and empirically tests an integrated model to explore which factors affect intentions to purchase travel online. Partial Least Squares Structural Equation Modelling was conducted to assess the hypotheses. The empirical results, obtained in a sample of 1732 Internet users, indicate that intentions to purchase travel online are mostly determined by attitude, compatibility and perceived risk. The theoretical contributions of this study and the practical implications are discussed and future research directions are detailed.

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KW - Intentions to purchase

KW - Online travel shopping

KW - Social media

KW - Technology acceptance model

KW - Theory of planned behaviour

KW - Theory of reasoned action

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VL - 46

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EP - 79

JO - Tourism Management

JF - Tourism Management

ER -

An integrative model of consumers' intentions to purchase travel online

Abstract

Keywords

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