An overview of means-end theory: potential application in consumer-oriented food product design

A. I. A. Costa*, M. Dekker, W. M. F. Jongen

*Corresponding author for this work

Research output: Contribution to journalConference articlepeer-review

113 Citations (Scopus)

Abstract

This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed.

Original languageEnglish
Pages (from-to)403-415
Number of pages13
JournalTrends in Food Science and Technology
Volume15
Issue number7-8
DOIs
Publication statusPublished - 1 Jul 2004
Externally publishedYes
EventConference on New Functional Ingredients and Foods - Copenhagen, Denmark
Duration: 9 Apr 200311 Apr 2003

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