This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed.
|Number of pages||13|
|Journal||Trends in food science & technology|
|Publication status||Published - 1 Jul 2004|
|Event||Conference on New Functional Ingredients and Foods - Copenhagen, Denmark|
Duration: 9 Apr 2003 → 11 Apr 2003