Abstract
This paper presents an overview of the means-end chain theory and associated techniques, and discusses the virtues and shortcomings of its potential application in consumer-oriented food product design. This overview, based on literature in the food area, presents also the process of conducting a means-end study by drawing on previous research on consumers' motivations regarding meal choice. Finally, the usefulness of means-end studies in the context of consumer-oriented food product design is evaluated and future research trends in this area are discussed.
| Original language | English |
|---|---|
| Pages (from-to) | 403-415 |
| Number of pages | 13 |
| Journal | Trends in food science & technology |
| Volume | 15 |
| Issue number | 7-8 |
| DOIs | |
| Publication status | Published - 1 Jul 2004 |
| Externally published | Yes |
| Event | Conference on New Functional Ingredients and Foods - Copenhagen, Denmark Duration: 9 Apr 2003 → 11 Apr 2003 |