Analysing consumer-based brand equity on Facebook: The impact of brand gender

Salim L. Azar, Joana Machado, Leonor Vacas de Carvalho, Ana Raquel André

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publication11th Global Brand Conference
Subtitle of host publicationUniversity of Bradford School of Management, Bradford, UK
PublisherGreenleaf Publishing
Publication statusPublished - May 2016
Event11th Global Brand Conference - University of Bradford, Bradford, United Kingdom
Duration: 27 Apr 201629 Apr 2016


Conference11th Global Brand Conference
Country/TerritoryUnited Kingdom

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