Analysing consumer-based brand equity on Facebook: The impact of brand gender

Original language	English
Title of host publication	11th Global Brand Conference
Subtitle of host publication	University of Bradford School of Management, Bradford, UK
Publisher	Greenleaf Publishing
Publication status	Published - May 2016
Event	11th Global Brand Conference - University of Bradford, Bradford, United Kingdom Duration: 27 Apr 2016 → 29 Apr 2016

Conference

Conference	11th Global Brand Conference
Country/Territory	United Kingdom
City	Bradford
Period	27/04/16 → 29/04/16

Cite this

• APA
• Author
• BIBTEX
• Harvard
• Standard
• RIS
• Vancouver

Azar, S. L., Machado, J., Vacas de Carvalho, L., & André, A. R. (2016). Analysing consumer-based brand equity on Facebook: The impact of brand gender. In 11th Global Brand Conference: University of Bradford School of Management, Bradford, UK Greenleaf Publishing.

Azar, Salim L. ; Machado, Joana ; Vacas de Carvalho, Leonor et al. / Analysing consumer-based brand equity on Facebook : The impact of brand gender. 11th Global Brand Conference: University of Bradford School of Management, Bradford, UK. Greenleaf Publishing, 2016.

@inproceedings{018e54d908054543bcddbd7f0017e507,

title = "Analysing consumer-based brand equity on Facebook: The impact of brand gender",

author = "Azar, {Salim L.} and Joana Machado and {Vacas de Carvalho}, Leonor and Andr{\'e}, {Ana Raquel}",

year = "2016",

month = may,

language = "English",

booktitle = "11th Global Brand Conference",

publisher = "Greenleaf Publishing",

address = "United Kingdom",

note = "11th Global Brand Conference ; Conference date: 27-04-2016 Through 29-04-2016",

}

Azar, SL, Machado, J, Vacas de Carvalho, L & André, AR 2016, Analysing consumer-based brand equity on Facebook: The impact of brand gender. in 11th Global Brand Conference: University of Bradford School of Management, Bradford, UK. Greenleaf Publishing, 11th Global Brand Conference, Bradford, United Kingdom, 27/04/16.

Analysing consumer-based brand equity on Facebook: The impact of brand gender. / Azar, Salim L.; Machado, Joana; Vacas de Carvalho, Leonor et al.
11th Global Brand Conference: University of Bradford School of Management, Bradford, UK. Greenleaf Publishing, 2016.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Analysing consumer-based brand equity on Facebook

T2 - 11th Global Brand Conference

AU - Azar, Salim L.

AU - Machado, Joana

AU - Vacas de Carvalho, Leonor

AU - André, Ana Raquel

PY - 2016/5

Y1 - 2016/5

M3 - Conference contribution

BT - 11th Global Brand Conference

PB - Greenleaf Publishing

Y2 - 27 April 2016 through 29 April 2016

ER -

Azar SL, Machado J, Vacas de Carvalho L, André AR. Analysing consumer-based brand equity on Facebook: The impact of brand gender. In 11th Global Brand Conference: University of Bradford School of Management, Bradford, UK. Greenleaf Publishing. 2016