Applicability of circular economy in the hospitality industry: consumers' perception

Joana Bica, Jorge Julião, Marcelo Rudolfo C. Gaspar

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

As a growing trend and sustainability tool, characterizing consumer concern, behavior, and intentions towards circular practices is an important starting point to the adoption of Circular Economy. With a major focus on Hospitality Industry, an exploratory survey was conducted, approaching foreign and domestic tourists based on an online questionnaire, which produced 203 valid answers. Initial findings suggested most consumers are willing to accept green and circular practices when choosing their hotels. Furthermore, participants mentioned being concerned about the environment and the water consumption, supporting sustainable practices to minimize such environmental impacts. Taking into account age and gender, it was possible to understand which Circular Economy practices can influence most consumers ' decisions and choices.

Original languageEnglish
Title of host publicationMultilevel Approach to Competitiveness in the Global Tourism Industry
PublisherIGI Global
Chapter17
Pages290-306
Number of pages17
ISBN (Electronic)9781799803676
ISBN (Print)9781799803669, 9781799803652
DOIs
Publication statusPublished - 25 Oct 2019

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