Applicability of circular economy in the hospitality industry: consumers' perception

As a growing trend and sustainability tool, characterizing consumer concern, behavior, and intentions towards circular practices is an important starting point to the adoption of Circular Economy. With a major focus on Hospitality Industry, an exploratory survey was conducted, approaching foreign and domestic tourists based on an online questionnaire, which produced 203 valid answers. Initial findings suggested most consumers are willing to accept green and circular practices when choosing their hotels. Furthermore, participants mentioned being concerned about the environment and the water consumption, supporting sustainable practices to minimize such environmental impacts. Taking into account age and gender, it was possible to understand which Circular Economy practices can influence most consumers ' decisions and choices.