@inproceedings{ed81906dbbb04215a384aafeda559644,
title = "Are social media users “online” with public libraries?",
abstract = "This study explores the relationship between social media usage, the use of public libraries, and reading habits. The data were collected using a questionnaire that evaluates the profile of public library users, the use of social media platforms, and reading habits. A total of 222 valid answers were obtained. The results show that only 33.5% of the respondents are regular users of public libraries. The findings suggest that using social media negatively influences being a public library user who spends more time in social media at the expense of reading and using libraries. Since the number of users is a performance indicator for libraries, increased social media use could threaten their survival. However, social media can be an opportunity to reach current users to stimulate non-users to visit and change reading habits.",
keywords = "Marketing strategy, Public libraries, Reading habits, Social media, Usage intensity",
author = "Talita Astori and Paulo Duarte and Rodrigues, {Ricardo Gouveia} and Vera Carlos",
note = "Funding Information: Acknowledgements The authors would like to thank NECE—Research Unit in Business Sciences, funded by the Multiannual Funding Programme of R&D Centres of FCT—Funda{\c c}{\~a}o para a Ci{\^e}ncia e a Tecnologia, under the project UIDB/04630/2020. Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.; International Conference on Marketing and Technologies, ICMarkTech 2021 ; Conference date: 02-12-2021 Through 04-12-2021",
year = "2022",
doi = "10.1007/978-981-16-9272-7_44",
language = "English",
isbn = "9789811692710",
series = "Smart Innovation, Systems and Technologies",
publisher = "Springer Science and Business Media Deutschland GmbH",
pages = "543--553",
editor = "Reis, {Jos{\'e} Lu{\'i}s} and Peter, {Marc K.} and Ricardo Cayolla and Zorica Bogdanovi{\'c}",
booktitle = "Marketing and Smart Technologies - Proceedings of ICMarkTech 2021",
address = "Germany",
}