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Abstract
This study develops a method to assist retailers in determining the stores to be made available for Buy-Online-and-Pick-up-in-Store, with the goal of maximizing profitability. The method integrates a simulation model with a metaheuristic algorithm and neural networks. The simulation model imitates customers' channel choice behaviour and provides a training set for the neural network. The inputs of the solution method are locational features of customers and stores, fees, and the socio-economic characteristics of the customers; the outputs are the retailer's demands, costs, revenue, and profit. The model can provide managerial recommendations to improve the retailer's profit.
| Original language | English |
|---|---|
| Number of pages | 10 |
| Publication status | Submitted - Jul 2023 |
| Event | 30th EurOMA Conference - Leuven, Belgium Duration: 1 Jul 2023 → 6 Jul 2023 |
Conference
| Conference | 30th EurOMA Conference |
|---|---|
| Country/Territory | Belgium |
| City | Leuven |
| Period | 1/07/23 → 6/07/23 |
Keywords
- Omnichannel retailing
- Customer behaviour
- Simulation-based optimization
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CEGE: Research Center in Management and Economics
Silva, M. (Full Professor), Sousa, R. (Full Professor), Alves, P. (Assistant Professor), Madsen, A. (Invited Assistant Professor), Lourenço, A. (Associate Professor), Carvalho, A. S. (Associate Professor), Andrade, A. (Assistant Professor), Silva, P. D. (Associate Professor), Vlačić, B. (Invited Assistant Professor), Martins, C. (Invited Assistant Professor), Gomes, C. (Auxiliary Researcher), Gevrek, Z. E. (Invited Assistant Professor), Oliveira, F. G. D. (Associate Professor), Faria, G. (Invited Associate Professor), Marreiros, H. (Scholarship holder), Pinho, J. (Invited Assistant Professor), Machado, J. (Associate Professor), Araújo, J. (Auxiliary Researcher), Pinto, J. (Assistant Professor), Rego, A. (Full Professor), Gaspar, J. M. (Auxiliary Researcher), Corbo, L. (Invited Assistant Professor), Costa, L. (Associate Professor), Fernandes, L. (Assistant Professor), Sottomayor, M. (Assistant Professor), Martins, N. (Full Professor), Hernández-Marrero, P. (Auxiliary Researcher), Gonçalves, R. (Associate Professor), Ribeiro, R. (PI), Coelho, S. L. (Assistant Teacher), Pereira, S. M. (Auxiliary Researcher), Silva, S. (Associate Professor), Rodrigues, V. (Associate Professor), Sotiros, D. G. (Auxiliary Researcher), Valverde, C. (Assistant Professor), Leitão, A. (Assistant Professor), Julião, J. (Assistant Professor), Tavares, M. (Assistant Professor), Lages, C. R. (Auxiliary Researcher), Elmashhara, M. G. (Auxiliary Researcher) & Teymourifar, A. (Auxiliary Researcher)
1/01/20 → 31/12/25
Project: Other