Asymmetric reference price effects and dynamic pricing policies

P. K. Kopalle, A. G. Rao, J. L. Assunção

Research output: Contribution to journalArticlepeer-review

203 Citations (Scopus)
Original languageEnglish
Pages (from-to)60-85
JournalMarketing Science
Volume15
Issue number1
DOIs
Publication statusPublished - 1996

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