Asymmetric reference price effects and dynamic pricing policies

P. K. Kopalle, A. G. Rao, J. L. Assunção

Research output: Contribution to journal › Article › peer-review

226 Citations (Scopus)

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@article{66dc75f126ff4b3d9f3931e95e62e3f5,

title = "Asymmetric reference price effects and dynamic pricing policies",

author = "Kopalle, {P. K.} and Rao, {A. G.} and Assun{\c c}{\~a}o, {J. L.}",

year = "1996",

doi = "10.1287/mksc.15.1.60",

language = "English",

volume = "15",

pages = "60--85",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "1",

}

TY - JOUR

T1 - Asymmetric reference price effects and dynamic pricing policies

AU - Kopalle, P. K.

AU - Rao, A. G.

AU - Assunção, J. L.

PY - 1996

Y1 - 1996

UR - http://www.scopus.com/inward/record.url?scp=0030305347&partnerID=8YFLogxK

U2 - 10.1287/mksc.15.1.60

DO - 10.1287/mksc.15.1.60

M3 - Article

SN - 0732-2399

VL - 15

SP - 60

EP - 85

JO - Marketing Science

JF - Marketing Science

IS - 1

ER -